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    Innovate or Perish: Managing the Enduring Technology Company in the Global Market
    Innovate or Perish: Managing the Enduring Technology Company in the Global Market
    Innovate or Perish: Managing the Enduring Technology Company in the Global Market
    Ebook263 pages6 hours

    Innovate or Perish: Managing the Enduring Technology Company in the Global Market

    By Edward Kahn

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    About this ebook

    Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.
    LanguageEnglish
    PublisherWiley
    Release dateFeb 26, 2007
    ISBN9780470105467
    Innovate or Perish: Managing the Enduring Technology Company in the Global Market

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