On today's show, Author and CoinDesk Columnist, Jeff Wisler, takes a deep dive into the world of crypto powered social tokens. Music producers and sports stars are monetizing themselves with social tokens. Brands are next, and marketers should take notice.Read the story here. This episode is sponsored by Kava, Nexo.io and Market Intel by Chainalysis.This episode was edited & produced by Adrian Blust with music production by Doc Blust & Colin Mealey-Kava lets you mint stablecoins, lend, borrow, earn and swap safely across the world’s biggest crypto assets. Connect to the world's largest cryptocurrencies, ecosystems and financial applications on DeFi’s most trusted, scalable and secure earning platform with kava.io.-Nexo is a powerful, all-in-one crypto platform where you can securely store your assets. Invest, borrow, exchange and earn up to 12% APR on Bitcoin and 20+ other top coins. Insured for $375M and audited in real-time by Armanino, Nexo is rated excellent on Trustpilot. Get started today at nexo.io.-Market Intel by Chainalysis—the Blockchain Data Platform—arms your team with the most complete on-chain dataset to make informed crypto investments, deliver original research, and identify and confidently fund emerging players in the market. See Chainalysis Market Intel in action now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.