Free Gift Inside!!: Forget the Customer. Develop Marketease

By Stephen Brown

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

• Language: English
• Publisher: Wiley
• Release date: Mar 5, 2004
• ISBN: 9781841126029

Stephen Brown

Stephen Brown is Emeritus Professor of Learning Technologies and former Head of the School of Media and Communication at De Montfort University. He has been Senior Technology Adviser at the JISC Technologies Centre, Head of Distance Learning at BT, Royal Academy of Engineering Visiting Professor in Engineering Design, and President of the Association for Learning Technology. He has also been a Member of the Chartered Institute of Personnel and Development and an Associate Member of the Institute for Ergonomics and Human Factors. Since 2005, he has been a registered European Commission research expert in the fields of Technology Enhanced Learning, Digital Libraries and Cultural Heritage. He was a member of the AHRC Peer Review College for ten years.

Book preview

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