How To Put Yourself Across
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About this ebook
He constantly brings out methods used worldwide to make friends. He has discovered many ways to get along in life as used for centuries by people of other lands, but never practiced in the United States. He will tell you, for example, about the soft sell of Japan; the bargain ways of Hong Kong; the winning silk appeals of Bangkok people; the image sell of India and so forth—how these people sell themselves to others and go places in life.
Truly, this is a collection of best ways—and test ways—to make friends, keep old friends—and go places.
You’ll live, you’ll learn, you’ll become a master of self-sell, once you’ve read these lively chapters of Mr. Sizzle.
Elmer Wheeler
Elmer Wheeler (1903-1968): Autor, orador y experto en ventas. Nacido en Rochester, Nueva York, Elmer Wheeler residió en Dallas, Texas, durante más de 30 años y residió allí hasta el momento de su muerte en octubre del año 1968. Su frase "No venda la tajada; venda su sabor" se transformó en una filosofía empresarial que condujo a la creación de un laboratorio de palabras conocido como "Sizzle Labs", para pesar y medir la capacidad relativa de las palabras para motivar a las personas. Más de 125 universidades, escuelas de negocios e individuos enseñan los métodos de Sizzle Lab. Hombres y mujeres de la Fuerza Aérea reciben capacitación mensual en los métodos de Sizzle Lab. Marine Corps también usan sus métodos para reclutar. Incluso los presos federales toman su curso en los centros de rehabilitación. Como conferencista, Wheeler ganó el primer y único Oscar que alguna vez se otorgó a un orador público. En el Dallas Cotton Bowl atrajo a 20,000 vendedores, tenedores de libros, secretarias y otros para aprender cómo hacer más amigos y conseguir más ventas. Dio conferencias para más de 50 Clubes de Ventas Americanos, los Jaycees y las cámaras de comercio.
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