The Intelligent Advertiser: Advertising Handbook: More Customers, More Profit, More Impact

By Taylor Welch and Chris Evans

This value-packed handbook shares the framework for achieving ongoing success with paid advertising. It is what has allowed authors Taylor Welch and Chris Evans to scale their business, Traffic & Funnels, from zero to tens of millions of dollars in just 5 year

• Language: English
• Publisher: Traffic and Funnels LLC
• Release date: Oct 21, 2020
• ISBN: 9781087921532

Book preview

The Guarantor

Introduction

Taylor Welch & Chris Evans

First of all, let me make a bold promise…

In the lending world, when a bank loans money they require a guarantor to sign the note; virtually guaranteeing that if push comes to shove, the bank will be paid back the money and will not lose anything.

Sometimes, there are multiple guarantors, also known as co- signers.

Why am I spending the first few sentences of an advertising book talking about bank loans and guarantors?

Simply put, if you want complete and total freedom in your level of abundance, income, experiences, protection, and security in life, from where you live to where you vacation, to the level of lifestyle and lessons you can share with your loved ones…

Advertising — and the ability to advertise profitably

— is the single greatest guarantor you can find for securing all of those things.

It is the great stabilizer in business.

Advertising is why little companies can compete with big companies — and win. It is the reason we are no longer stuck in a feudal system, forced to operate at the income range of our parents & grandparents.

It is the LEVELER in your finances and your impact.

If you want to cash in on the life most people only dream of, this book will teach you how to make your ADVERTISING ability the co-signer on that note.

Advertising is the only skillset I know of that can practically guarantee you wake up every day with more opportunity than you had before going to bed.

Hope you are ready to rumble, let's begin :-)

Advertising As An Income Stream

Taylor Welch

In our book "Wealth Secrets: How to Create Lasting Wealth Through Healthy Client Business," we talked extensively about wealth and where it comes from.

I won't repeat the whole concept here (you can get a copy of this book at www.wealthsecretsbook.com). For now, I will briefly talk about the intersection of wealth & advertising.

Take a guy like Warren Buffett, or any truly GREAT investor in the last 100 years…

These are brilliant, brilliant men and women. They have asset-backed net worths north of twenty and thirty billion dollars. If you average their returns over the last 30 years the numbers come in like this:

18.7%

22%

13%

21.3%

Plenty of billionaire hedge fund managers are content with 5% annual returns.

Contrast this with the return on investment into something like advertising, and you get vastly different numbers.

Tanner: 4,700%

Cherylanne: 2,250%

Ryan: 6,000% and counting

This list could go on for a hundred recent clients. Truthfully, it is not because they are smarter than Warren

Buffet. It is because the model of advertising, when used as an

income stream, is powerful and nearly unbeatable.

"But Taylor, didn't these examples already have businesses and you just ‘used' advertising to make them bigger?"

Yes... and no.

I can recount many stories of people who have gotten good at the art of advertising, taken that skill set to another business, offered their services in exchange for money or equity — and created massive income from that.

Think about it.

If you don't have a business, but you gather enough skill around advertising, you can approach any company in the world and say, "I will help you grow, for either a fee or for a slice of the upside."

If you get a good business that's doing under a million dollars, they'll probably be willing to give you a slice of the upside, so they don't have to pay a ton of cash for the services.

Then you grow that business to $8,000,000 or $15,000,000 in annual revenue,