If you want to learn how to create value for your customer and put yourself on the path to pre-eminence, this is the episode for you. This episode is a recording from Jay’s appearance on the 2021 Virtual Coach Expo hosted by Eben Pagan. Eben’s background in marketing came from listening to cassette tapes that Jay featured on, ever since, Jay has been integral in the tenets that Eben practices. Listen in as Jay discusses how you should be communicating with your clients to ensure that they believe you are the only viable solution that exists, why you should never call your clients ‘customers,’ and what it means to truly be ‘pre-eminent.’ This episode is a masterclass in how to create value for your clients, so get out a notepad and get ready to hear how Jay has taken the marketing world by storm by practicing a few key beliefs that you’ll hear about today. Timestamps:•0:00 – Introduction•0:20 – How Eben was introduced to marketing and Jay via telemarketing•3:30 – A strategy to create pre-eminence•7:00 – Never call your clients ‘customers’•7:45 – Your responsibility is to make your clients aware that they are always in your best interest•10:00 – To be pre-eminent, fall in love with the people you serve•11:50 – Surrounding yourself with the best people and clients•13:30 – How to create value•20:30 – How to communicate value•23:30 – The ideal mindset for coaches & consultants•26:55 – Powerful questions a coach can ask a client•33:30 – What does it mean to sell something?