Funny Business: Harnessing the Power of Play to Give Your Company a Competitive Advantage
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About this ebook
Funny Business will show you how adults and companies can recapture and use this powerful tool to foster innovation, increase their competitive advantage, and create a vibrant and satisfying workplace. It delves into the concepts of play and what makes it so powerful in children’s development‚ and dispels the myths and beliefs that have made play a dirty word.
From distinguishing between play and recreation to covering the practical tools managers and companies can use to create lasting change at all levels of operation, Funny Business will help you discover how your creative powers are one of the greatest assets you have and how they can contribute to your company and career.
Okay, let’s play!
Christopher Byrne
Christopher Byrne, a 35-year-plus veteran of the toy industry, held major marketing and creative positions in the early part of his career. Since 1988, he has run Byrne Communications, Inc., which consults to toy and entertainment companies worldwide and has written seven books on toys and business. He speaks internationally, consults to the investment community, appears on TV around the world, and is the creator and co-host of The Playground Podcast, now in its fifth season.
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Funny Business: Harnessing the Power of Play to Give Your Company a Competitive Advantage Rating: 0 out of 5 stars0 ratingsA Profile of the United States Toy Industry: Serious Fun Rating: 0 out of 5 stars0 ratings
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