Leading the Conversation

By Tom Catalini

Communication is Everything

One of the most powerful capabilities you can build for success in today’s complex business world is the ability to persuade and influence others through clear and compelling communication. 

Leadership and communication go hand-in-hand. Leveraging sound presentation strategies is key to leading change, which is at the heart of all IT-related initiatives. That's why it's crucial that we continually improve presentation and other professional communication skills. 

Improving these skills allows you to be able to command attention, wield influence, andgain respect as a leader. 

Start Today!

In this book, you will learn a crucial foundational perspective that will set the tone for all of your future business conversations. You will also learn three powerful strategies to help you overcome the largest hurdles for IT professionals in today’s business world. 

You will learn how to speak in the language of your audience, how to properly focus your core message, and how to capture attention through stories. 

The book also includes a special 12-point checklist that will make key lessons easy to review anytime you are preparing for a presentation or discussion. 

Get your copy now! 

• Language: English
• Publisher: Almianna Press
• Release date: Feb 3, 2015
• ISBN: 9781516350100

Book preview

Leading the Conversation

3 Powerful Communication Strategies to Upgrade Your Image and Improve Your Results When Speaking with Business Leaders About IT

Tom Catalini

Almianna Press

Leading the Conversation: 3 Powerful Communication Strategies to Upgrade Your Image and Improve Your Results When Speaking with Business Leaders About IT

© 2015 by Tom Catalini

All Rights Reserved

ASIN: B00T6PMXZA

Cover Design by Angie

All rights reserved. No part of this book may be reproduced in any form by any means without the express permission of the author. This includes reprints, excerpts, photocopying, recording, or any future means of reproducing text. If you would like to do any of the above, please seek permission first by contacting us at http://tomcatalini.com.

Published in the United States by Almianna Press.

Bonus Material

As a special thank you to the readers of this book, I’m sharing the edited transcript of the IT Storyteller webinar at the following link:

tomcatalini.com/bookbonus

itstoryteller.jpg

In January 2015 I conducted a webinar with world-class communications expert Dr. Nick Morgan. It was a compelling session that brought the power of storytelling directly to the field of IT.

The original 11,000 words were transcribed and edited to an efficient, flowing 5,300 words of easy-to-read content. You’ll be able to read the transcript in 20-30 minutes while accessing all of the essential information presented during the webinar.

It was an intense conversation filled with tons of valuable content. Enjoy!

You’ll also gain access to IT Leadership Think Tank weekly e-mails, in which I share ideas and inspiration for communicating more effectively and growing exponentially as a leader. You’ll be among the first to know about future projects!

Table of Contents

Bonus Material

Introduction

The Foundation: Lessons from Larry

Strategy 1: Overcoming the Curse of Knowledge

Strategy 2: Let’s Be Clear About This

Strategy 3: Everybody Loves a Good Story

Putting It All Together

Leading the Conversation: A 12-Point Checklist

About The Author

Acknowledgements

Introduction

In today’s world, Information Technology professionals find it tougher than ever to be seen as true business leaders—even if they hold a managerial or executive title. It’s also harder than ever before to communicate effectively about IT within the business field.

Technology today is both more prevalent and more complex than in the past, which leaves your audience with a minimum of time and patience for detailed discussions. They are, of course, already familiar with technology: it has become irrevocably enmeshed in all areas of business life. Technology is in everyone’s pockets—and on their wrists, in their cars, and all over their homes.

Your prospective