Salon Marketing The 25 Hair Salon Marketing Beauty and Spa Tips

By Kim Howells

Substantial Savings can be made without too much difficulty

Many of the books on the market today simply provide generic answers to the questions of how you can make those savings, but this e book does cover very specific areas of how you can prevent your profit from just slipping away.

Kim has owned multiple Salons and has used Salon Marketing Tools herself to determine where and how money can be saved in your Salon.

Aside from salon specific services, all great businesses share the common interest of cutting costs and increasing profits. With that in mind, we will share a number of simple ways of doing so by summarizing them in this eBook.

Keep in mind that even the simplest of savings can have a big impact over the long term, so we ask that you seriously consider all points. As the old saying goes: A penny saved is a penny earned.

Why You Need To Read This Book

If you are in the Salon Business to make money, then expenditure will be your greatest challenge. Hair Salon Marketing Strategies can take many forms in your Salon and the obvious one is ‘show me the money’. Where does it all go to.
The Hair and Beauty Salon Industry has changed dramatically over the last 3 years and it is vital that you keep an eye on your bottom line
Would You Like To Get To Know More

Get started right away and learn the easy step process for running a successful Salon,

Scroll to the top of the page and select the 'buy button' now

• Language: English
• Publisher: Kim Howells
• Release date: Oct 18, 2014
• ISBN: 9781311717603

Kim Howells

We assist Salon Owners Worldwide in achieving success in their Salon by proven salon marketing Strategies that are cost effective. We provide Salon Marketing Templates Ready Done, Salon Marketing ideas to Hair Salons, Beauty Salons and Spa Salons in Australia,Canada, U.K. Milano, Roma and Perth and all over the world. . In my experience, I've owned and operated a multi salon business in Australia for many years that employed a staff 20 during that time. This allowed me to gain extensive experience and understand what's truly needed to for accurate spa and beauty salon marketing. The recent global financial crisis allowed me to identify a noticeable shift in the marketing needs of salons and spas which prompted me to make a conscious decision to work more ‘on’ the business and not ‘in’ the business. Providing salon marketing Perth, Australia based spas and salons needed encouraged me to expand efforts tot he rest of the world. I've found that hair and beauty salon marketing was in a much higher demand. Selling my salons allowed me more time to develop my hair, beauty and salon marketing skills to help other salons succeed. Which is why I created ExpertSalonMarketing.com and www.salonmarketingstarterkit.com Doing this also allowed me to combat a very difficult market and still maintain a steadily increasing income stream. I've now surrounded myself with a team of experts to drive salon marketing to the next level so that more salon owners can embrace these new changes in a simple and affordable way. That’s me, no frills just hard work over the years. I'm sure you can relate. Working in the salon industry is hard work. But having the proper salon, beauty and spa marketing solution makes it much easier.

Book preview

The 25 Hair Salon Marketing Beauty and Spa Tips

Kim Howells

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All Right Reserved

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Table of Contents

Introduction

Chapter 1 Reduce Your Spending

Things You Can’t Do Without

Light Bulbs

Filtered Water

Chapter 2 Let Your Staff Take the Strain

Energizing Quiet Periods

Hiring Temporary Employees

Calling in Family Favours

Chapter 3 Watch Out For Your Suppliers

Outsourcing Solutions

Harnessing Student Power

Bulk Buy Only When It Suits You

Reduce Local Delivery Costs

View Things Carefully

Second Hand Can Be As Good

Why Pay for Software?

Chapter 4 Manage Your Finances

Find a Few Kindred Spirits

Piggy Back on What You Already Do

Be Fleet-Footed

Keep Postal Addresses up to Date

Graduate from Yellow Pages

Chapter 5 Manage The Services You Provide

Virtual Solutions

Know your Contracts

Practice your Negotiation Skills

Learn to Take Business Risks

Insurance is a Serious Business

Chapter 6 Show Me The Money

Consolidate Debt

Manage your Bank

Pay Bills on Time

Do Your Banking Online

Claim Your Tax Breaks

Chapter 7 Petty Cash

Manage Where Your Money Goes

Exercise Forms Control

Beat the Office Printer Game

Save a Few Trees

It’s Your Call

Introduction

Running a business can have many challenges