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    Impressions: The Power of Personal Branding in Living an Extraordinary Life
    Impressions: The Power of Personal Branding in Living an Extraordinary Life
    Impressions: The Power of Personal Branding in Living an Extraordinary Life
    Ebook184 pages3 hours

    Impressions: The Power of Personal Branding in Living an Extraordinary Life

    By Coyte Cooper

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    About this ebook

    Impressions is a book dedicated to helping people live an extraordinary life by introducing them to personal branding and the importance of embracing seemingly small, individual interactions. By investing in the personal branding process, every individual has the opportunity to cultivate extraordinary relationships that will enhance all areas of their life. The book includes 14 powerful chapters that will help readers develop a mindset that will open up new opportunities in their life. In the Early Planning phase (chapters #1-4), the focus is on the foundational elements necessary to understand the concept of personal branding and developing a brand vision that will guide the reader's efforts moving forward. These are key areas that are designed to cultivate energy in people's lives, as they will require readers to take the time necessary to really know the things they are passionate about. After this, the middle Implementation phase of the book (chapters #5-10) will emphasize the concepts and steps that are necessary to make the reader's vision a reality through the daily decisions you make. The final Follow Through phase (chapters #11-14) will build on the Implementation phase by providing additional insights that are critical for personal branding initiatives.

    LanguageEnglish
    PublisherCoyte Cooper
    Release dateJul 18, 2014
    ISBN9780990563617
    Impressions: The Power of Personal Branding in Living an Extraordinary Life
    Author

    Coyte Cooper

    Dr. Coyte Cooper is currently an Assistant Professor and Graduate Coordinator in Sport Administration at the University of North Carolina (UNC) at Chapel Hill where he teaches Sport Marketing courses at both the graduate and undergraduate levels. With a research line focused on "Innovative Branding Strategies in College Sport Environments," he has published 38 peer-reviewed articles, 8 book chapters, and the Marketing Manual. Dr. Cooper is also the founder and CEO of Elite Level Sport Marketing (ELSM), which is a firm that focuses on providing branding training to sport organizations, programs, and leaders. He earned his Doctorate in Sport Marketing & Management from Indiana University - Bloomington in 2007. He currently resides in Durham, North Carolina with his wife Brandy and his two kids Carter and Mya.

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      Book preview

      Impressions - Coyte Cooper

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