Public Relations: a practical approach

By Ellen Gunning

This book introduces and positions the strategic roles and functions of PR within general marketing and business objectives. It uses numerous examples, case studies, quotations and current trends from established practices in Ireland and delivers a balanced presentation, illustrating practical advice and current practice. Both internationaal and Irish best practices are presented. Explores various elements of the media in relation to PR, as well as writing press releases, PR photography and event management. Covers the HETAC validated Higher Diploma in Arts in Public Relations syllabus and fully reflects the syllabus of examinations for the Diploma in Public Relations (Public Relations Institute of Ireland). Also suitable for those studying PR as part of a Communications or Marketing course at university/college level.

• Language: English
• Publisher: Gill & Macmillan
• Release date: Aug 12, 2007
• ISBN: 9780717155293

Ellen Gunning

Ellen Gunning is the director of the Irish Academy of Public Relations, which she established in 1992. She has been training students and corporate agencies ever since. She has lectured at UCC, UCD and GMIT, and she is an annual guest lecturer on the MA Programme in public relations at DIT. She has provided corporate training to some of Ireland best-known bodies including County Enterprise Boards, An Garda Síochána, BNP Paribas, Cork City Council, ESB, IDA, ICSA and the Small Firms Association. Ellen is the author of 'Public Relations - A Practical Approach', which is the core text on all PR courses in Ireland. She is also chairman of the board of directors of Dublin City FM radio station where she presents a weekly programme – 'Mediascope'.