Applied Benchmarking for Competitiveness: A Guide for SME Owner/Managers
By Richard Keegan and Eddie O'Kelly
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About this ebook
Applied Benchmarking for Competitiveness (ABC) is a simple approach to help companies to diagnose objectively, efficiently and effectively their current situation and to take steps to improve performance. ABC combines the basics of benchmarking and World Class Business (WCB) techniques in a proven, effective form for small and medium-sized companies. By taking a core of benchmarking and WCB techniques, companies can quickly achieve significant performance improvements. This book explains what is benchmarking, what are the World Class Business tools and techniques and how can they be used by small and medium-sized businesses to improve their performance. ABC helps you to improve performance by dealing with the key elements of a successful business: Strategies; Sales & Marketing; Operations; Innovation; People; and Finance.
Richard Keegan
Richard Keegan is the manager of the Competitiveness Department at Enterprise Ireland, and has written extensively on the area of Lean/Best Practice/World Class Business. He was awarded a doctorate for his research into applying Lean/World Class ideas with Irish companies.
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