The Complete Guide to Snapchat Marketing

By Kelsey Jones

With 400 million snaps sent each day on Snapchat, it's time to start considering this social network platform for your business. Do you want to learn how to connect with your user base on Snapchat but aren't sure where to start?

With real world examples and concrete, yet easy to understand advice, author and social media consultant Kelsey L. Jones helps you get a handle on Snapchat by explaining how to utilize it to unleash your company's creativity and innovation in order to tap into this booming social communication tool.

Chapters include: Best Practices for Snapcat Marketing, Do's and Dont's, a history of the brand, and how to tie in your efforts with other marketing channels like Facebook, Google+, and Twitter.

• Language: English
• Publisher: Kelsey Jones
• Release date: Jan 29, 2014
• ISBN: 9781310525193

Kelsey Jones

Kelsey L. Jones is the managing editor of Search Engine Journal and owner of MoxieDot, which helps clients around the world grow their social media, content, and search marketing presence.Kelsey has spoken on content marketing, social media for non-profits, and Pinterest at conferences and events and was just voted on of the top digital strategists in marketing for 2014 by Online Marketing Institute.

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The Complete Guide to Snapchat Marketing

Kelsey L. Jones

Copyright 2014 by Kelsey L. Jones

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Introduction

SnapChat is one of the most popular iPhone and android apps on the market today, and sees hundreds of millions of photos and active users through its platform every 24 hours.

Even though the SnapChat early adopter market was pre-teens, teenagers, and college students, its popularity has led to a wider range of demographics and daily users of all ages. SnapChat caught on in popularity initially because its temporary nature made it a magnet for users that didn't want any evidence of their communications.

However, SnapChat has evolved into a communication platform that has a wealth of possibilities, not only for its users, but also for businesses and marketers that want to reach their target market in a whole new way.

All app screenshots taken December 2013-January 2014.

Chapter 1: What is SnapChat?

Nathan Jurgenson, a culture theorist who works at SnapChat, explained in a fascinating way what binds SnapChat to the impermanence of communication today, and why this makes SnapChat the best of the very best:

The social media profile attempts to convince us that life, in all its ephemeral flow, should also be its simulation; the ephemeral flow of lived experience is to be hacked into a collection of separate, discrete, objects to be shoved into the profile containers. The logic of the profile is that life should be captured, preserved, and put behind glass. It asks us to be collectors of our lives, to create a museum of our self. Moments are chunked off, put in a grid, quantified, and ranked. Permanent social media are based on such profiles, with each being more or less constraining and grid-like. Rethinking permanence means rethinking this kind of social media profile, and it introduces the possibility of a profile not as a collection preserved behind glass but something more living, fluid, and always changing.[1]

SnapChat is a messaging application that shares photos temporarily with one or more contacts. The photos only last temporarily, for an amount of time that is set by the sender. This can be anywhere from 1 to 10 seconds. Afterward, the photo is inaccessible and cannot be seen by either the sender or the receiver (however, receivers can take a screenshot of a SnapChat, but the sender is notified).

Besides taking a photo and captioning it, users can also