How to Increase Sales Using Customer Value Optimization: Make Money Online

By M. Naveed and John Davidson

How to Increase Sales Using Customer Value Optimization - Make Money Online

Table of Contents
Introduction
Prerequisites of the Implementation
Goals and Objectives of the Profitability
Time Bound Goals
Customer Oriented Approach
Measure Optimization Quantitatively
Think Long-term and be Flexible
Basic Principles of the Customer Value Optimization Strategy
The Customer Value Optimization Process and its Important Components
What is Customer Value Optimization?
Definition of Customer Value
Definition of Optimization
Interpretation of the CVO Process
Let‘s Go through the Process Chart of This System
A brief description of each step is provided for review:
Selecting the Right Product and Market
Selection of the Most Suitable Traffic Medium
Methods of Web Traffic Generation
Determining What the Lead Magnet should be
Introduction to Lead Magnets
Definition of Lead Magnets
Characteristics of Good Lead Magnets
Choosing the right tripwire
Offering the Core Product/Service
Need Fulfillment
Cost and Pricing
Availability and Placement
How to Maximize the Company’s Profit
Which is Right Return Path for the Company
Techniques for the Return Path
Email Marketing:
Content Marketing
Social Media Advertising
Loyalty Programs
Financial Evidence
Drawbacks of the Customer Optimization Process
Conclusion

Introduction
This book is an introduction and explanation of the processes and techniques that are used by marketing companies to new business ventures and start-ups. It is applicable to all business types that are starting operations, being acquired or looking for consultation in any field.
The facts and ideas discussed in this book are the basis of all tactical solutions that many marketing companies use. These are the central value of customer satisfaction and business survival.
These marketing techniques and ideas should be understood and implemented in a larger context and should not be restricted to one solution only. This means that if the marketing technique of Facebook advertisements is being considered it should not be done in isolation, rather its effects and consolidation with the entire marketing system should be studied.
Some of the very successful businesses that have opted for this system of marketing techniques and solutions and have had extraordinary results include companies like Amazon.com, the leading eCommerce entity in the internet market, McDonalds the fast food giant, Starbucks, the specialized coffee franchise and other companies like Beach Body, Best Buy and the popular sports magazine Sports Illustrated. This marketing system has made all of its user companies popular and well known.
Suitable for both small and medium businesses, it is very commonly used for various enterprises. From very small family businesses and retail shops to large multi-national and corporations, all can gain success and growth through this system. Irrespective of what the line of business is or what product or service is being offered, it is equally beneficial.

• Language: English
• Publisher: JD-Biz Corp Publishing
• Release date: Mar 15, 2014
• ISBN: 9781311734327

Book preview

Make Money Online

------------

How to Increase Sales

Using

Customer Value Optimization

John Davidson and Muhammad Naveed

~~~

Smashwords Edition

Entrepreneur Book Series

JD-Biz Publishing

All Rights Reserved

No part of this publication may be reproduced in any form or by any means, including scanning, photocopying, or otherwise without prior written permission from JD-Biz Corp Copyright © 2013

All Images Licensed by Fotolia and 123RF

Disclaimer

The information in this book is provided for informational purposes only and it is not intended for use as a substitute for proper financial or legal direction by a qualified financial or legal advisor. The information is believed to be accurate as presented based on research by the author.

The author or publisher is not responsible for financial loss or damage incurred by implementing ideas mentioned in this book. The author or publisher is not responsible for errors or omissions that may exist.

Warning

The Book is for informational purposes only and before starting or running any business, it is recommended that you consult with your financial or legal professional. Always follow all laws and regulations regarding taxes, selling, buying, or ecommerce.

Smashwords Edition, License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com