Bridging the Business Culture Gap with Asia

By Don Feeney

This book intended for Western managers working for, or with, Asian companies. The primary goal is to prepare the Western manager to create an effective business relationship through a greater understanding of Asian business culture and communications.

• Language: English
• Publisher: Don Feeney
• Release date: Jul 17, 2013
• ISBN: 9780989716406

Don Feeney

Results oriented Marketing Executive with broad technical background in electronic industry to recognize winning products and develop effective strategies to market them. Proven track record in successful new product introduction. Well developed understanding of Asian manufacturers and successful methods to bridge communication with Western business. Strong leadership skills in new business development, business planning, strategic account management, and personnel development. Thorough understanding of financial issues. Unique understanding of manufacturing issues from direct line management experience in semiconductor industry.

Book preview

Bridging the Business Culture Gap with Asia

By Don Feeney

Copyright 2013 Don Feeney

ISBN: 978-0-9897164-0-6

Cover design by Tatiana Villa of Vila Design

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Table of Contents

Introduction

Chapter 1: Marketing

Chapter 2: Sales

Chapter 3: Culture Basics

Chapter 4: Japanese Foundations

Chapter 5: Harmony

Chapter 6: The Western Outsider

Chapter 7: Business Objective

Chapter 8: Business Planning

Chapter 9: The FORECAST

Chapter 10: The Asian Junior Manager

Chapter 11: Meetings 101

Chapter 12: Language

Chapter 13: Legal

Chapter 14: Expectations

Chapter 15: Closing a Business

Chapter 16: Faster than a Speeding Bullet

Chapter 17: Tips for the Western Manager

Chapter 18: Asia Business Rules

References

Don Feeney Profile

Introduction

The business culture gap between Asia and the West is as wide as the Pacific Ocean. It is important to understand and respect the differences to achieve success.

During my first business visit to Tokyo, I was escorted one evening to the train platform by Japanese managers. They were proudly proclaiming the accuracy of the train system in maintaining exact time schedules. When the train was late, they became quite agitated and concerned, explaining This never happens. After checking with a train officer on the platform, they were quite embarrassed to inform me that the delay was caused by a suicide. I later learned that suicide is quite common in Japan, and the train tracks are one of the preferred methods. Toto, I have a feeling we're not in Kansas anymore.

This book is based on more than twenty years of direct experience working with Asian manufacturers of electronic components. It is intended for Western managers working for, or with, Asian companies. Many of the observations and recommendations are based on the electronic industry, and some may not apply to other industries like automotive or banking. The primary goal is to prepare the Western manager to