The Fundraising Series: Book 5 - Capital Campaigns
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About this ebook
This collection of essays and blog postings is intended to help you understand the elements of and prepare for a capital campaign; so that, when you hire a staff campaign director or engage counsel, their time (and your money) will be used most effectively.
Henry D. (Hank) Lewis
Henry D. (Hank) Lewis, MA, CFRMPresident, Development Consultant AssociatesMr. Lewis is a Board and Leadership Development, Capital Campaign, Bequest Program and Major Gifts specialist, with expertise in analysis and structuring of development programs.He has designed and counseled programs for educational, health care, cultural, advocacy and religion-based organizations.Prior to creating DCA, in 1983, he directed capital campaigns for a California based counseling firm, and served as Senior Vice President for a full-service firm in New Jersey.A selection of those institutions/organizations to which he has provided counsel is: Fordham University, The Florida Orchestra, Cheshire Home for disabled young Adults, the New Jersey Symphony Orchestra, University of St. Thomas, Virginia Military Institute, Texas A & M University, the Episcopal Diocese of New York, Essex County (NJ) Court Appointed Special Advocates, Adelphi University, the National Jewish Democratic Council, Americans for Democratic Action, Alliance for Justice and Disabled American Veterans.Mr. Lewis has served on the national Curriculum and Diversity Committees of the Association of Fundraising Professionals (AFP); he has Chaired the AFP-DC Chapter's Certification Committee, and served on the Board of that Chapter. He was a Board Member of the AFP-NJ Chapter, chaired their Certification Program, and was Program Chair for the 1998 New Jersey Conference on Philanthropy. He also coordinated the Chapter's Mentor Program and sat on its Ethics Committee.He has taught Fund Raising Ethics, Donor Motivation, Major Gift Fund Raising and Capital Campaigns at Kean University in New Jersey; Major Gift Fund Raising, and Motivating the Individual and Corporate Donor at the Support Center of Washington; “fundraising 101” at the University of the District of Columbia; classes in Major Gift Fundraising and Preparing for Capital Campaigns at the Center For Nonprofit Advancement (formerly the Washington Council of Agencies); and, classes for the Maryland Association of Nonprofit Organizations (MANO) and the Community Foundation of the Eastern Shore (Maryland) in Major Gifts Fundraising, Cultivating the Major Donor and Capital Campaign Preparation.He is Past President of the Washington, DC Consultants Consortium; created and edited the weekly newsletter, the “Major Gifts Review” on Charity Channel; served on the Charity Channel Advisory Board; and, served as a Trustee for the Alumni Association of the Bronx High School of Science.Mr. Lewis has a masters degree and a 1977 Certificate from the Adelphi University Fund Raising Management Program, and held the designation of Certified Fund Raising Executive (CFRE) for twenty years.
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The Fundraising Series - Henry D. (Hank) Lewis
The Fundraising Series
Book Five
Capital Campaigns
Henry D. (Hank) Lewis, MA, CFRM
…for 30+ years,
Helping Nonprofit Organizations Ensure Their Futures
... With Effective Fundraising Programs™
Published by Henry D. Lewis at Smashwords
Copyright 2012 by Henry D. Lewis
This collection of essays and blog postings is intended to help you
understand the elements of and prepare for a capital campaign; so that,
when you hire a staff campaign director or engage counsel, their
time (and your money) will be used most effectively.
Smashwords Edition, License Notes
This ebook is licensed for your personal use only.
This ebook may not be re-sold or given away to other people.
If you would like to share this book with another person, please purchase
an additional copy for each recipient. If you’re reading this book and did
not purchase it, or it was not purchased for your use only, then please
return to Smashwords.com and purchase your own copy.
Thank you for respecting the hard work of this author.
= = = = = = =
Table of Contents
Introduction
Chapter One: Capital Campaigns – What They Are
Chapter Two: What They’re Not
Chapter Three: Are You Ready ?
Chapter Four: More Than Raising Money
Chapter Five: Choosing Your Campaign Objectives
Chapter Six: Structuring The Basic
Campaign
Chapter Seven: Beginning The Extended Campaign
Chapter Eight: Beyond The Organizational Family
Chapter Nine: Leadership
Chapter Ten: Structuring The Solicitation Process
Chapter Eleven: The Lower-Rated Prospects
Chapter Twelve: Soliciting The Lowest-Rated Prospects
Chapter Thirteen: Asking For The Smaller Gifts
Chapter Fourteen: The Pledge Card
Chapter Fifteen: Campaign Publicity
Chapter Sixteen: Recognizing Your Leaders & Donors
Chapter Seventeen: Endowment Campaigns
Chapter Eighteen: Money To Build A Playground – Naming Opportunities
Chapter Nineteen: Naming Opportunities – The Basics
Chapter Twenty: Hiring a Consultant for a Campaign Planning Study
Chapter Twenty-One: Further Thoughts on Hiring A Campaign Consultant
Chapter Twenty-Two: Can We Do The Feasibility Study Ourselves ??
Chapter Twenty-Three: After The Campaign Is Over
Chapter Twenty-Four: In Summary – A Question & Answer Checklist
Other eBooks in the Fundraising Series
Introduction
This book is written and intended for nonprofit board members, staff and volunteers to help you understand what the capital campaign process is all about, and what it’s not. Many of the chapters in this book reference material from Book Four of this series – Major Gift Fundraising.
And, unlike the other books of this series, this one comes with a warning. Beginning a capital campaign without the essential preparation, even talking publicly about such an effort before the planning process, can put the future of an organization at risk.
Of all types of fundraising, the failure of a capital campaign can send a message to your community, and to your current and potential supporters, that you are poorly organized, poorly run and lack the broad support you need to provide for the needs of the people you serve. A capital campaign, more so than any other fundraising effort, exposes who you are, what you do and how well you do it. And you can’t risk that exposure unless you’re really ready and have assurance of success.
We know, from over 30 years of providing fundraising counsel to nonprofit organizations, that long-term survival and effectiveness of nonprofits