The Book About You

By Ravi Prasad

This book is about you and you alone.

It’s especially about you if you are an entrepreneur, advertising, marketing or communications professional.

It's about strategy and ideas.

It’s about having good ideas and, maybe even more importantly, it’s about identifying good ideas.

Because there is no strategy without a good idea.

It’s about a useful talent that you have. A valuable talent. And one that you probably don’t even know you have.

• Language: English
• Publisher: Ravi Prasad
• Release date: Apr 29, 2012
• ISBN: 9780980800203

Ravi Prasad

Ravi is a strategist and a former Strategist and Planner for agencies including Clemmenger BBDO and Sapient Nitro. He has also held senior positions at agencies including Euro RSCG, FCB, Leo Burnett, John Singleton Advertising and Wunderman Cato Johnston. He has worked for clients including Sony, Dell, Intel, Gatorade, Mercedes Benz, Tourism Australia, the Northern Territory Tourist Commission, IBM, Acer Computer, Air New Zealand, Sony, HSBC, the Commonwealth Bank and Nike. Over the years his work has won or been finalist in many major national and international advertising awards, these include ADMA in Australia, the Asia Pacific Advertising Festival and the LACP in Los Angeles. In addition to his work for agencies as a strategist, strategy planner and creative he has also held the positions of Lecturer in Advertising Design and Lecturer in Advertising Studies. He has also worked directly with corporate clients in brand strategy, communications strategy, digital strategy and was the recipient of the Elizabeth Hastings Memorial Award at the 2004 UTS Human Rights Awards. He’s also the founder of www.friendswiththings.com.au and a co founder of www.tenveryspecialthings.com You can contact Ravi at: [e-mail] or follow him on twitter @myintuiton

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