SUMMARY - Samsung Rising: The Inside Story Of The South Korean Giant That Set Out To Beat Apple And Conquer Tech By Geoffrey Cain

Written by Shortcut Edition

Narrated by Digital Voice Mike G

This audiobook is narrated by a digital voice.

By reading this summary, you will discover how the South Korean conglomerate Samsung has become the world leader in smartphones.

You will also discover :

• that when it was founded in 1938, Samsung was a fruit and vegetable business;
• how the brand conquered America thanks to the work of American designers and marketers;
• that behind Ellen DeGeneres' giant selfie at the 2014 Oscars was Samsung's sponsorship;
• that for a long time, the Korean justice system stifled the financial scandals surrounding Samsung.

Initially a technology outsider and born in a disaster-stricken country, Samsung has become the leader in smartphones and electronic devices. Samsung remains today a mysterious industrial galaxy, viscerally linked to the South Korean state of which it is the showcase. The American journalist Geoffrey Cain led the investigation for more than ten years. Are you ready to unlock the secrets of the South Korean leader?

• Language: English
• Publisher: Shortcut Edition
• Release date: Apr 11, 2024
• ISBN: 9798882396960