Apple: Love Thy Rival
n 1997, the creative, efficient, cash-happy heavyweight we know as Apple was on the ropes, getting slapped silly and looking for a place to plotz. The company had gone two years without turning a profit when the board finally sent CEO Gil Amelio out to orchard. Enter—or, rather, reenter—famously fired co-founder Steve Jobs, who, with the game clock winding down, had to act smart and act fast to save his company. He quickly killed