Inc.

How I Hit Rock Bottom–and Why Other Entrepreneurs Need to Know About It

No 300 MIKE VICHICH

WISELY

THREE-YEAR REVENUE GROWTH: 1,542%

While he was creating Wisely, an Ann Arbor, Michigan-based software platform that allows restaurants to build stronger relationships with their customers, Mike Vichich hit some painful lows. In that regard, he’s far from alone. Whenever Vichich shares those stories, he says, other entrepreneurs will often come back with their own tales of hitting rock bottom—even though admitting weakness doesn’t square with the chest-beating ethos that dominates much of America’s startup culture. Now that Wisely’s

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