Dare to Be Naive: How to Find Your True Self in a Noisy World

Written by Joshua Berry

Narrated by Joshua Berry

Has anyone called you naive for suggesting that businesses can do more good and make a positive impact on not just profits, but also on employees, consumers, and the world?

…If so, you’re in good company.

Increasingly more employees, customers, and business leaders agree that how and why money is made is equally as important as the amount of money made. Yet business leaders often fear being labeled as naive if they pursue social good while pursuing profit. That fear can be paralyzing, ultimately keeping them from sharing – and acting on – their biggest and best ideas.

When we screen ourselves to present only what’s accepted as realistic within the mainstream, we eliminate the option for positive transformation. So how do you take informed, impactful action and lead your business to be a force for good, considering the rapidly changing workforce and evolving consumer expectations?

You dare to be naive.

While most people think being naive is a bad thing (especially in business), an intentional, chosen naivete leads to better business and a more fulfilled life. Through reading Dare to Be Naive, you’ll learn how to generate two types of ROI – a positive Return on Investment AND profound Ripples of Impact – as well as:

• The reason we fear being seen as naive 
• Why doing good in business is actually good for business
• How to dismantle and evolve your limiting beliefs 
• A simple framework that enhances your critical thinking
• Practical exercises 
• And much, much more.

Equipped with this knowledge, you’ll have everything you need to use your influence for good to cultivate a better world.

• Language: English
• Publisher: Ideapress Publishing
• Release date: Mar 19, 2024
• ISBN: 9798868765995

Joshua Berry

Joshua Berry is the author of Dare to Be Naive: How to Find Your True Self in a Noisy World. He is also the Co-founder and Managing Director of Econic, an innovation, transformation, and strategy consulting company and Certified B Corporation. Along with his team, Joshua has partnered with US Bank, John Deere, Procter & Gamble, Nelnet, Ameritas, Omaha Public Power District, Farm Credit Services of America, and Blue Cross Blue Shield of Nebraska, among others.  Prior to starting Econic, Joshua worked in global talent management consulting for clients like The Ritz-Carlton Hotel Company, H&R Block, Stanford Medical Center, University of Notre Dame and The Cheesecake Factory. Moreover, he mentored and led workshops for early stage startups at seed-stage accelerators on topics like Lean Startup, Design Thinking, Change Management, Innovation Accounting and Business Model innovation. As the challenges we face in business become increasingly more complex, the transformative power of doing good in business creates a flywheel effect that impacts both Return on Investment (ROI) and Ripples of Impact (ROI). Joshua challenges business leaders to think bigger and more intentionally to discover the expansive value of using business for good. Joshua lives in Nebraska with his partner, Trisha, and four children. He enjoys running, travel, an eclectic mix of music, reading, and all types of games.