YouTubers: How YouTube shook up TV and created a new generation of stars

Written by Chris Stokel-Walker

Narrated by Eric Meyers

Two billion people worldwide watch YouTube. Yet its stars remain a mystery to much of the public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind them?

Wired journalist Chris Stokel Walker reveals the answers in the first independent in-depth book on YouTube. For three years he has interviewed more than 100 figures connected with the world's biggest video-sharing website, including leading agents, managers and the YouTubers themselves.

He charts YouTube's rise from showing a single video of a zoo to multi-billion-dollar site that out-muscles Facebook. And he delves into thorny issues about brands, burnout and authenticity. He explains why YouTubers keep stopping traffic in city centers and whether they will eat normal TV.

If you are a journalist, publicist, advertiser, or marketer who needs to know how YouTube works or a parent intrigued by what the kids are watching and why (or just fascinated by the lives of leading creators) you will be informed and entertained by this book.

• Language: English
• Publisher: Canbury Press Ltd
• Release date: May 17, 2019
• ISBN: 9781912454372

Chris Stokel-Walker

Chris Stokel-Walker is a freelance journalist specializing in technology and digital culture. He is the author of YouTubers: How YouTube Shook up TV and Created a New Generation of Stars, and TikTok Boom: China's Dynamite App and the Superpower Race for Social Media. His work has appeared in The New York Times, WIRED, New Scientist, the Guardian and The Times. He teaches journalism at Newcastle University.