SUMMARY - Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant By W. Chan Kim And Renée Mauborgne
Written by Shortcut Edition
Narrated by Digital Voice Mike G
()
About this audiobook
This audiobook is narrated by a digital voice.
By reading this summary, you will learn what the Blue Ocean strategy is and how to implement it in your company.
You will also discover :
- that to differentiate yourself from the competition, there is nothing better than creating your own market;
- that to create a new market - a Blue Ocean - you need to bring innovation and value to your customers;
- that it is necessary to adopt a customer-centric approach;
- that it is better to target new customers than to focus on an already saturated market;
- that the Blue Ocean strategy can only succeed if you involve all your employees in its development and execution;
- how to spot the signs that the competition is invading your Blue Ocean and react intelligently.
Why is a Blue Ocean strategy becoming increasingly important today? On the one hand, the demand for original solutions in various fields (health, education, etc.) is growing while budgets are shrinking. On the other hand, it is a question of survival for companies to renew themselves. With the rise of blogs and social networks, companies are no longer in control of their reputation, and their markets are shifting from Europe or the United States to China and India. Finding new opportunities for development then becomes a major issue.
More audiobooks from Shortcut Edition
SUMMARY - The Culture Map: Breaking Through The Invisible Boundaries Of Global Business By Erin Meyer Rating: 0 out of 5 stars0 ratingsSUMMARY - The Paradox Of Choice: Why More Is Less By Barry Schwartz Rating: 5 out of 5 stars5/5SUMMARY - Thinking In Bets: Making Smarter Decisions When You Don’t Have All The Facts By Annie Duke Rating: 0 out of 5 stars0 ratingsSUMMARY - Why Nations Fail: The Origins Of Power, Prosperity, And Poverty By Daron Acemoglu And James A. Robinson Rating: 0 out of 5 stars0 ratingsSUMMARY - The Biology Of Belief: Unleashing The Power Of Consciousness, Matter Miracles By Bruce H. Lipton Rating: 5 out of 5 stars5/5SUMMARY - The Road To Character By David Brooks Rating: 5 out of 5 stars5/5SUMMARY - Go Pro: 7 Steps To Becoming A Network Marketing Professional By Eric Worre Rating: 5 out of 5 stars5/5SUMMARY - The Challenger Sale: How To Take Control Of The Customer Conversation By Matthew Dixon And Brent Adamson Rating: 0 out of 5 stars0 ratingsSUMMARY - The 80 20 Principle: The Secret To Achieving More With Less By Richard Koch Rating: 0 out of 5 stars0 ratingsSUMMARY - The Six Pillars Of Self-Esteem By Nathaniel Branden Rating: 1 out of 5 stars1/5SUMMARY - Oversubscribed: How To Get People Lining Up To Do Business With You By Daniel Priestley Rating: 5 out of 5 stars5/5SUMMARY - Breaking The Habit Of Being Yourself: How To Lose Your Mind And Create A New One By Joe Dr. Dispenza Rating: 0 out of 5 stars0 ratingsSUMMARY - Fooled By Randomness: The Hidden Role Of Chance In Life And In The Markets By Nassim Nicholas Taleb Rating: 0 out of 5 stars0 ratingsSUMMARY - You Are The Placebo: Making Your Mind Matter By Dr. Joe Dispenza Rating: 0 out of 5 stars0 ratingsSUMMARY - The Tragedy Of Great Power Politics By John J. Mearsheimer Rating: 3 out of 5 stars3/5SUMMARY - Drive: The Surprising Truth About What Motivates Us By Daniel H. Pink Rating: 0 out of 5 stars0 ratingsSUMMARY - The Four Agreements: A Practical Guide To Personal Freedom By Don Miguel Ruiz Rating: 0 out of 5 stars0 ratingsSUMMARY - The E-Myth Revisited: Why Most Small Businesses Don’t Work And What To Do About It By Michael E. Gerber Rating: 0 out of 5 stars0 ratingsSUMMARY - Money A Love Story: Untangle Your Financial Woes And Create The Life You Really Want By Kate Northrup Rating: 0 out of 5 stars0 ratingsSUMMARY - A Short History Of Nearly Everything By Bill Bryson Rating: 0 out of 5 stars0 ratingsSUMMARY - The Black Swan: The Impact Of The Highly Improbable By Nassim Nicholas Taleb Rating: 0 out of 5 stars0 ratingsSUMMARY - Scrum: The Art Of Doing Twice The Work In Half The Time By Jeff Sutherland And J.J. Sutherland Rating: 0 out of 5 stars0 ratingsSUMMARY - Antifragile: Things That Gain From Disorder By Nassim Nicholas Taleb Rating: 0 out of 5 stars0 ratingsSUMMARY - The Second Mountain: The Quest For A Moral Life By David Brooks Rating: 0 out of 5 stars0 ratings
Related to SUMMARY - Blue Ocean Strategy
Related audiobooks
SUMMARY - Getting To Plan B: Breaking Through To A Better Business Model By John Mullins And Randy Komisar Rating: 0 out of 5 stars0 ratingsInside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions Rating: 3 out of 5 stars3/5Get your Marketing Cooking: A Recipe for Handling the Key Marketing Challenges that Keep Business Owners Awake at Night Rating: 0 out of 5 stars0 ratingsTurbo Startups: Analysis of the 10 Most Successful Startups - The Rise of the Next Big Thing Rating: 3 out of 5 stars3/5SUMMARY - Little Red Book Of Selling: 12.5 Principles Of Sales Greatness By Jeffery H. Gitomer Rating: 0 out of 5 stars0 ratingsYou And AI: A Citizen’s Guide to AI Blockchain and Puzzling Together the Future of Healthcare Rating: 0 out of 5 stars0 ratingsDemystifying IT: The Language of IT for the CEO Rating: 0 out of 5 stars0 ratingsBuild for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation Rating: 0 out of 5 stars0 ratingsSUMMARY - Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation By Tim Brown Rating: 0 out of 5 stars0 ratingsAgile Product Management Box Set: Product Backlog and Release Planning Rating: 0 out of 5 stars0 ratingsSUMMARY - Physics Of The Future: How Science Will Shape Human Destiny And Our Daily Lives By The Year 2100 By Michio Kaku Rating: 0 out of 5 stars0 ratingsThe Mobile Marketing Playbook Rating: 0 out of 5 stars0 ratingsNavigating the Corporate Maze: Learn the mindsets & tactics needed to achieve your highest career goals Rating: 0 out of 5 stars0 ratingsSUMMARY - The $100 Startup: Reinvent The Way You Make A Living, Do What You Love, And Create A New Future By Chris Guillebeau Rating: 0 out of 5 stars0 ratingsSUMMARY - The Invisible Gorilla: How Our Intuitions Deceive Us By Christopher Chabris And Daniel Simons Rating: 5 out of 5 stars5/5Managing Your Product Manager Career: How Product Managers Can Find and Succeed in the Right Job Rating: 0 out of 5 stars0 ratingsBuild Your Dreams: How the Rich Stay Rich in Good Times and Bad Rating: 4 out of 5 stars4/5LinkedIn Edge: The Ultimate Guide to Successful Marketing Strategies on LinkedIn Rating: 0 out of 5 stars0 ratingsGood Strategy Rating: 5 out of 5 stars5/5Kick Ass Business and Marketing Secrets: How to Blitz Your Competition Rating: 0 out of 5 stars0 ratingsSUMMARY - The Talent Code: Greatness Isn’t Born. It’s Grown. Here’s How By Daniel Coyle Rating: 0 out of 5 stars0 ratingsChatGPT Business Goldmines: 20 Different Businesses You Can Start With ChatGPT With Zero Investment and no technical skills Rating: 0 out of 5 stars0 ratingsFacebook Marketing Rating: 3 out of 5 stars3/5Our Planet Powered by AI: How We Use Artificial Intelligence to Create a Sustainable Future for Humanity Rating: 0 out of 5 stars0 ratingsSUMMARY - The Content Trap: A Strategist’s Guide To Digital Change By Bharat Anand Rating: 0 out of 5 stars0 ratingsThe Business of Being a CIO: How CIOs Can Use Their Technical Skills to Help Their Company Solve Real-World Business Problems Rating: 0 out of 5 stars0 ratingsDigital Marketing Analytics Rating: 0 out of 5 stars0 ratingsSocial Media at Work: How Networking Tools Propel Organizational Performance Rating: 2 out of 5 stars2/5The Threshold: Leading in the Age of AI Rating: 0 out of 5 stars0 ratings
Business For You
Astor: The Rise and Fall of an American Fortune Rating: 4 out of 5 stars4/5How To Win Friends And Influence People Rating: 4 out of 5 stars4/5The Warmth of Other Suns: The Epic Story of America's Great Migration Rating: 5 out of 5 stars5/5Getting Things Done: The Art of Stress-Free Productivity Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Extreme Ownership: How U.S. Navy SEALs Lead and Win Rating: 5 out of 5 stars5/5Win Every Argument: The Art of Debating, Persuading, and Public Speaking Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Artist's Way at Work: Riding the Dragon: Twelve Weeks to Creative Freedom Rating: 4 out of 5 stars4/5Elon Musk Rating: 5 out of 5 stars5/5Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! Rating: 5 out of 5 stars5/5Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5The Art of Happiness: A Handbook for Living Rating: 4 out of 5 stars4/5The End of the World is Just the Beginning: Mapping the Collapse of Globalization Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5Getting to Yes: How to Negotiate Agreement Without Giving In Rating: 4 out of 5 stars4/5The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy Rating: 5 out of 5 stars5/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Rating: 5 out of 5 stars5/5Silva Mind Control Method Of Mental Dynamics Rating: 5 out of 5 stars5/5Seeing What Others Don't: The Remarkable Ways We Gain Insights Rating: 4 out of 5 stars4/5You Will Own Nothing: Your War with a New Financial World Order and How to Fight Back Rating: 4 out of 5 stars4/5How To Lie With Statistics Rating: 4 out of 5 stars4/5The Sociopath Next Door: The Ruthless Versus the Rest of Us Rating: 4 out of 5 stars4/5The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed) Rating: 5 out of 5 stars5/5Algorithms to Live By: The Computer Science of Human Decisions Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5
Reviews for SUMMARY - Blue Ocean Strategy
0 ratings0 reviews