How We Eat: The Brave New World of Food and Drink
Written by Paco Underhill, Aden Hakimi and Karissa Vacker
Narrated by Adam Barr
4/5
()
About this audiobook
Our food system is undergoing a total transformation that impacts how we produce, get, and consume our food. Market researcher and bestselling author Paco Underhill—hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers”—reveals where our eating and drinking lives are heading in his “delectable” (Michael Gross, New York Times bestselling author of 740 Park) book, How We Eat.
In this upbeat, hopeful, and witty approach, How We Eat reveals the future of food in surprising ways. Go to the heart of New York City where a popular farmer’s market signifies how the city is getting country-fied, or to cool Brooklyn neighborhoods with rooftop farms. Explore the dreaded supermarket parking lot as the hub of innovation for grocery stores’ futures, where they can grow their own food and host community events. Learn how marijuana farmers, who have been using artificial light to grow a crop for years, have developed a playbook so mainstream merchants like Walmart and farmers across the world can grow food in an uncertain future.
Paco Underhill is the expert behind the most prominent brands, consumer habits, and market trends and the author of multiple highly acclaimed books, including Why We Buy. In How We Eat, he shows how food intersects with every major battle we face today, from political and environmental to economic and racial, and invites you to the market to discover more.
Paco Underhill
Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.
Related to How We Eat
Related audiobooks
Bite Back: People Taking on Corporate Food and Winning Rating: 3 out of 5 stars3/5Real Food, Fake Food: Why You Don't Know What You're Eating and What You Can Do About It Rating: 4 out of 5 stars4/5Food Routes: Growing Bananas in Iceland and Other Tales from the Logistics of Eating Rating: 2 out of 5 stars2/5What to Eat Rating: 4 out of 5 stars4/5Fermenting Revolution: How to Drink Beer and Save the World Rating: 4 out of 5 stars4/5Grocery Story: The Promise of Food Co-ops in the Age of Grocery Giants Rating: 4 out of 5 stars4/5Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live Rating: 4 out of 5 stars4/5The End of Food Rating: 4 out of 5 stars4/5Red Meat Republic: A Hoof-to-Table History of How Beef Changed America Rating: 4 out of 5 stars4/5An Edible History of Humanity Rating: 4 out of 5 stars4/5Friction: Passion Brands in the Age of Disruption Rating: 4 out of 5 stars4/5Cookbook Politics Rating: 4 out of 5 stars4/5Fast Carbs, Slow Carbs: The Simple Truth about Food, Weight, and Disease Rating: 5 out of 5 stars5/5Foodopoly: The Battle Over the Future of Food and Farming in America Rating: 0 out of 5 stars0 ratingsThe Secret History of Food: Strange but True Stories About the Origins of Everything We Eat Rating: 4 out of 5 stars4/5What's the Difference?: Recreational Culinary Reference for the Curious and Confused Rating: 0 out of 5 stars0 ratingsHow To Eat: All Your Food and Diet Questions Answered: A Food Science Nutrition Weight Loss Book Rating: 4 out of 5 stars4/5Devoured: From Chicken Wings to Kale Smoothies -- How What We Eat Defines Who We Are Rating: 4 out of 5 stars4/5Eat More Better: How to Make Every Bite More Delicious Rating: 4 out of 5 stars4/5The Bad Food Bible: How and Why to Eat Sinfully Rating: 4 out of 5 stars4/5The Poverty Paradox: Understanding Economic Hardship Amid American Prosperity Rating: 0 out of 5 stars0 ratingsFood Politics: How the Food Industry Influences Nutrition and Health Rating: 4 out of 5 stars4/5The Messenger: Moderna, the Vaccine, and the Business Gamble That Changed the World Rating: 5 out of 5 stars5/5American Cheese: An Indulgent Odyssey Through the Artisan Cheese World Rating: 4 out of 5 stars4/5Why You Eat What You Eat: The Science Behind Our Relationship with Food Rating: 4 out of 5 stars4/5The Best American Food Writing 2023 Rating: 5 out of 5 stars5/5Candyfreak: A Journey Through the Chocolate Underbelly of America Rating: 4 out of 5 stars4/5
Marketing For You
The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5The Predictably Irrational Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5The Freedom Shortcut Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5
Reviews for How We Eat
5 ratings0 reviews