Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

Written by Michael D'Antonio, John Gerzema and Philip Kotler

Narrated by Ray Chase

How we, consumers, responded to the 2008 recession and continue to respond to its aftermath is the crux of much speculation. Will we remain "frugal" or will we go back to our spending ways? What about this economic crisis has changed the way we live and how will it affect America's future? After decades of unfettered indulgence, Americans are spent. We over-consumed--financed with debt--which has overleveraged our country and erased 13 trillion of consumer wealth and nearly 45% in America's equities and housing values. In the process, we have decimated trust in our financial system, government, and business. In SPEND SHIFT, John Gerzema, Chief Insights Officer at Young how we are moving from mindless to mindful consumption; and how we are opting for better goods and services, rather than just "more." As a consequence, companies are presented with an extraordinary opportunity to revolutionize their models to reconnect with the new, unwound consumer. Businesses that adapt to these new consumer behaviors will drive business that scale reputation, not debt, and that will expand profit margins by delivering both "value" and "values." Through insight, social data, and in depth observation, SPEND SHIFT analyzes the changing American consumer psyche, documents the five shifting values and consumer behaviors that are remaking America, and explains what it means to businesses and leaders. This will be a must-read for anyone interested in how consumerism is changing and how to understand and connect with consumer during and after the recession.

• Language: English
• Publisher: Ascent Audio
• Release date: Jul 20, 2020
• ISBN: 9781663707673

Michael D'Antonio

Michael D’Antonio is the author of many acclaimed books, including Atomic Harvest, Fall from Grace, Tin Cup Dreams, Mosquito, and The State Boys Rebellion. His work has also appeared in Esquire, The New York Times Magazine, Los Angeles Times Magazine, Discover, and many other publications. Among his many awards is the Pulitzer Prize, which he shared with a team of reporters for New York Newsday.