Consumer Confidential: Corporations are not people too. Seriously, don't kid yourself

Corporations are not people too. They care first and foremost about making money (not that there's anything wrong with that).

But perhaps I spoke too soon when I said recently that the notion of "corporate values" is little more than propaganda.

A report out this week from the consulting firm Accenture found that nearly two-thirds of about 30,000 consumers surveyed said they want companies "to take a stand on current and broadly relevant issues such as sustainability, transparency and fair employment practices."

It also said almost half of consumers say they'd stop doing business, at least temporarily, with any brand that comes