Audiobook7 hours
Monetizing Innovation: How Smart Companies Design the Product Around the Price
Written by Madhavan Ramanujam and Georg Tacke
Narrated by Darren Stephens
Rating: 0 out of 5 stars
()
About this audiobook
Surprising rules for successful monetization
In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski, and big pharmaceutical companies have used principles outlined in this book.
A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski, and big pharmaceutical companies have used principles outlined in this book.
A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
Related to Monetizing Innovation
Related audiobooks
Competing Against Luck: The Story of Innovation and Customer Choice Rating: 5 out of 5 stars5/5Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Rating: 4 out of 5 stars4/5The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas Rating: 4 out of 5 stars4/5The Invisible Promise: A Field Guide to Marketing in an Upside-Down World Rating: 5 out of 5 stars5/5Lean B2B: Build Products Businesses Want Rating: 4 out of 5 stars4/5Customer Centricity: Focus on the Right Customers for Strategic Advantage Rating: 4 out of 5 stars4/5What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth Rating: 5 out of 5 stars5/5The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed Rating: 5 out of 5 stars5/5Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Rating: 4 out of 5 stars4/5Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too) Rating: 3 out of 5 stars3/5Joy of Agility: How to Solve Problems and Succeed Sooner Rating: 4 out of 5 stars4/5Reinvent Your Business Model: How to Seize the White Space for Transformative Growth Rating: 5 out of 5 stars5/5The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed Rating: 5 out of 5 stars5/5How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make it to Market Rating: 0 out of 5 stars0 ratingsGet to Aha!: Discover Your Positioning DNA and Dominate Your Competition Rating: 5 out of 5 stars5/5The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value Rating: 4 out of 5 stars4/5Experimentation Works: The Surprising Power of Business Experiments Rating: 4 out of 5 stars4/5Build: An Unorthodox Guide to Making Things Worth Making Rating: 5 out of 5 stars5/5Power and Prediction: The Disruptive Economics of Artificial Intelligence Rating: 4 out of 5 stars4/5Confessions of the Pricing Man: How Price Affects Everything Rating: 5 out of 5 stars5/5Pirates in the Navy: How Innovators Lead Transformation Rating: 5 out of 5 stars5/5Summary of Rob Walling's The SaaS Playbook Rating: 0 out of 5 stars0 ratingsA New Way to Think: Your Guide to Superior Management Effectiveness Rating: 5 out of 5 stars5/5The Fastest Tortoise: Winning in Industries I Knew Nothing About—A Life Spent Figuring It Out Rating: 3 out of 5 stars3/5Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs Rating: 4 out of 5 stars4/5Islands of Profit in a Sea Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It Rating: 5 out of 5 stars5/5The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash Rating: 5 out of 5 stars5/5The Human Element: Overcoming the Resistance That Awaits New Ideas Rating: 4 out of 5 stars4/5Zone to Win: Organizing to Compete in an Age of Disruption Rating: 4 out of 5 stars4/5
E-Commerce For You
Seo: The Ultimate Search Engine Optimization Guide for Marketers and Entrepreneurs Rating: 4 out of 5 stars4/5Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 5 out of 5 stars5/5Bitcoin Billionaires: A True Story of Genius, Betrayal, and Redemption Rating: 5 out of 5 stars5/5Affiliate Marketing for Newbies: 7 Simple Steps to Straight Make Money Online as a Newbie Affiliate Marketer Rating: 5 out of 5 stars5/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5Options Trading for Beginners & Dummies Rating: 5 out of 5 stars5/5Affiliate Marketing: Secrets - The Simple Formula To Making $10,000+ Per Month In Passive Income Rating: 4 out of 5 stars4/5The Dark Net: Inside the Digital Underworld Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Options Trading: The Ultimate Beginners Guide to Trading like the Rich Rating: 5 out of 5 stars5/5Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson Rating: 4 out of 5 stars4/5The E-Myth Revisited: Why Most Small Businesses Don't Work and Rating: 5 out of 5 stars5/5The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley Rating: 5 out of 5 stars5/5The Fractional CMO Method: Attract, Convert and Serve High-Paying Clients on Your Terms Rating: 5 out of 5 stars5/5Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It Rating: 5 out of 5 stars5/5Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier Rating: 4 out of 5 stars4/5The Art of Social Media: Power Tips for Power Users Rating: 4 out of 5 stars4/5
Reviews for Monetizing Innovation
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews