Rating: 5 out of 5 stars
5/5
Audiobook6 hours
UnSelling: The New Customer Experience
Written by Alison Kramer and Scott Stratten
Narrated by Alison Kramer and Scott Stratten
Rating: 5 out of 5 stars
5/5
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Social Media
Customer Service
Marketing
Customer Experience
Branding
Underdog
Fall From Grace
Power Dynamics
Self-Made Man
Rich Vs. Poor
Power of Perseverance
David Vs. Goliath
Power of Storytelling
Underdog Story
Importance of Self-Reflection
Advertising
Business
Entrepreneurship
Product Quality
Motivation
About this audiobook
UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont market ahead of the customer curve Two options your problem, or not your problem Outrage Outreach one thing
LanguageEnglish
PublisherAscent Audio
Release dateJan 27, 2022
ISBN9781663705631
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Reviews for UnSelling
Rating: 5 out of 5 stars
5/5
2 ratings1 review
- Rating: 5 out of 5 stars5/5
Dec 27, 2016
Informative,on point and charmingly funny. A book that I really believe could make a difference to companies everywhere. Fantastic pieces of advice being that if you create good products/services , don't be an asshole, hire competent people and treat them well -- you will succeed. Thoroughly enjoyed and learned a lot and will be picking up copies of his other books. Some other random thoughts while I drink wine and type up this review. I have never heard Social Media described in terms of donuts, but damn, it totally makes sense. The Chapter about publishing was interesting as I now get the point of pre-orders in terms of placement on Bestsellers lists. Rather amazed that after working for Chapters for 5 years and book blogging for at least 8, I didn't understand this. I was a little disappointed of the mentions of Barnes and Noble and Amazon, but no mention of Indigo. Sent the book info to one of my favourite people, Jeremy -- and I hope it was interesting and helpful for him as well. There is also a chapter that compares Westjet and Air Canada. Westjet just hired me and the chapter made me feel that I chose the right company to apply for. Oh yeah and they mentioned Forty Creek, so I decided to try some and it was good. But umm I am a wine girl and not used to stronger liquor -- sorry honey for falling asleep while watching Quantico with you -- it wasn't me -- it was the whiskey.
Favourite Quotes/Passage
"Knowledge plus passion for product and/or service equals profit."
"Hire for passion and treat employees with value and respect - that way when you get what you pay for , you'll be getting awesome work, instead of a whole lot of nothing."