Audiobook5 hours
From Individual to Empire: A Guide to Building an Authentic and Powerful Brand
Written by Laura Bull
Narrated by Eleanor Caudill
Rating: 5 out of 5 stars
5/5
()
About this audiobook
Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?
It’s all about influencer branding, and Laura Bull will tell you everything you need to know.
Bull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer."
Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future.
Bull marries positive psychology principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding.
This intelligent, breezy read provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.
A consultant and speaker, Bull has also taught disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.
It’s all about influencer branding, and Laura Bull will tell you everything you need to know.
Bull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer."
Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future.
Bull marries positive psychology principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding.
This intelligent, breezy read provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.
A consultant and speaker, Bull has also taught disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.
Related to From Individual to Empire
Related audiobooks
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand Rating: 5 out of 5 stars5/5Influencer Marketing Step-By-Step: Learn How To Find The Right Social Media Influencer For Your Niche And Grow Your Business Rating: 0 out of 5 stars0 ratingsStartup Culture Mindset: A Primer to Building an Amazing Culture and Tribe Rating: 5 out of 5 stars5/524 Carat BOLD: Claim Your Position as the Top Expert in Your Field Rating: 0 out of 5 stars0 ratingsMarketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)! Rating: 4 out of 5 stars4/5Nail Your Niche: The 7 Ingredients of a Six-Figure Online Coaching Business Rating: 5 out of 5 stars5/5Creative Personal Branding: The Strategy To Answer What's Next? Rating: 5 out of 5 stars5/5You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingsInfluencer Marketing Strategy: How to Create Successful Influencer Marketing Rating: 0 out of 5 stars0 ratingsEveryone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most Rating: 4 out of 5 stars4/5Marketing = Customers + Heart: How to build your small business growth strategy Rating: 0 out of 5 stars0 ratingsBuilding Brand Communities: How Organizations Succeed by Creating Belonging Rating: 5 out of 5 stars5/5How to Brand Yourself: 7 Easy Steps to Master Personal Branding, Digital Self Branding & Personal Brand Building Rating: 0 out of 5 stars0 ratingsContent Marketing for PR: How to build brand visibility, influence and trust in today’s social age Rating: 5 out of 5 stars5/5Founder Brand: Turn Your Story Into Your Competitive Advantage Rating: 5 out of 5 stars5/5Hype Yourself: A no-nonsense DIY PR toolkit for small businesses Rating: 0 out of 5 stars0 ratingsBold: How to Be Brave in Business and Win Rating: 5 out of 5 stars5/5The Iconist: The Art and Science of Standing Out Rating: 5 out of 5 stars5/5Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age Rating: 3 out of 5 stars3/5Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand Rating: 5 out of 5 stars5/5Play Big, Brand Bold: It's Your Time to Step Up, Show Up and Stand Out! Rating: 5 out of 5 stars5/5Social Media Badass: The Better Social Media Marketing Strategy for Business Rating: 0 out of 5 stars0 ratingsBe the Go-To Rating: 5 out of 5 stars5/5The Solo Thought Leader: From Solopreneur to Go-To Expert in 7 Steps Rating: 5 out of 5 stars5/5Continuous Branding: For Service-based Organisations Ambitious to Grow Rating: 5 out of 5 stars5/5
Motivational For You
Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time Rating: 5 out of 5 stars5/5Create: Tools from Seriously Talented People to Unleash Your Creative Life Rating: 4 out of 5 stars4/5Grit: The Power of Passion and Perseverance Rating: 5 out of 5 stars5/5Do Hard Things: Why We Get Resilience Wrong and the Surprising Science of Real Toughness Rating: 4 out of 5 stars4/5The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy Rating: 5 out of 5 stars5/5Adversity for Sale: Ya Gotta Believe Rating: 5 out of 5 stars5/5The Introverted Leader: Building on Your Quiet Strength Rating: 4 out of 5 stars4/5Own It All: How to Stop Waiting for Change and Start Creating It. Because Your Life Belongs to You. Rating: 4 out of 5 stars4/5The 21 Irrefutable Laws of Leadership 25th Anniversary: Follow Them and People Will Follow You Rating: 4 out of 5 stars4/5Stop Doing That Sh*t: End Self-Sabotage and Demand Your Life Back Rating: 5 out of 5 stars5/5Die With Zero: Getting All You Can from Your Money and Your Life Rating: 4 out of 5 stars4/5Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Rating: 5 out of 5 stars5/5The Go-Giver: A Little Story About a Powerful Business Idea Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The 50th Law Rating: 5 out of 5 stars5/5How to Be Better at Almost Everything: Learn Anything Quickly, Stack Your Skills, Dominate Rating: 4 out of 5 stars4/5Girl, Stop Apologizing: A Shame-Free Plan for Embracing and Achieving Your Goals Rating: 4 out of 5 stars4/5Own Your Past Change Your Future: A Not-So-Complicated Approach to Relationships, Mental Health & Wellness Rating: 5 out of 5 stars5/5Change Your Paradigm, Change Your Life Rating: 5 out of 5 stars5/5Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential Rating: 5 out of 5 stars5/5The Power of Moments: Why Certain Experiences Have Extraordinary Impact Rating: 5 out of 5 stars5/5The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team Rating: 5 out of 5 stars5/5Summary of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones by James Clear Rating: 5 out of 5 stars5/5Moneyzen: The Secret to Finding Your ""Enough"" Rating: 4 out of 5 stars4/5Gambler: Secrets from a Life at Risk Rating: 4 out of 5 stars4/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Think and Grow Rich: The Original 1937 Classic Rating: 4 out of 5 stars4/5
Reviews for From Individual to Empire
Rating: 4.75 out of 5 stars
5/5
8 ratings1 review
- Rating: 4 out of 5 stars4/5Love all the casestudies provided in the book. Very insightful