Effective Intercultural Evangelism: Good News in a Diverse World
Written by W. Jay Moon and W. Bud Simon
Narrated by Timothy Andrés Pabon
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About this audiobook
Jay Moon and W. Bud Simon unpack the intercultural dynamics that Christians need to understand when encountering people from different communities and cultural backgrounds. Regarding evangelism from the perspective of four major worldviews (guilt/justice, shame/honor, fear/power, and indifference/belonging with purpose), this book demonstrates contextual evangelism approaches that are relevant, biblical, and practical. The authors draw on new research conducted with hundreds of participants that reveal concrete ways to communicate the gospel effectively across cultures.
Sharing one's faith does not require attacking other religions; rather, we can engage at the worldview level in order to address people's deepest concerns. Greater understanding provides us with better skills for relational connection, empathy, and effective witness.
W. Jay Moon
W. Jay Moon is professor of church planting and evangelism and director of the Office of Faith, Work, and Economics at Asbury Theological Seminary. Along with his wife and four children, Moon served for thirteen years as a missionary with SIM, primarily in Ghana, West Africa, among the Builsa people, focusing on church planting and water development. He is the author or editor of several books, including Intercultural Discipleshipand Entrepreneurial Church Planting.
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