The NBA Story: How the Sports League Slam-Dunked Its Way into a Global Business Powerhouse
Written by Rich Mintzer and Eric Mintzer
Narrated by Jakob Lewis
3/5
()
About this audiobook
The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.
Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous.
The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of every organization within the league.
Through the story of the NBA, you’ll learn:
- How to keep a dream alive when it seems like no one wants to see it come true.
- How a company can find their way out of a financial crisis.
- How presentation is the secret sauce to the success of any show.
- And how a company can build a loyal fanbase who will do anything to keep them on top.
Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
Rich Mintzer
Rich Mintzer is an author and ghostwriter with over 70 published non-fiction books to his credit. He started with a humor book that sold 100,000 copies and kept on writing. Rich has served as an editor at Warner Books, a television writer for the Rosie O’Donnell Show and USA Up All Night, a radio writer and producer, and is currently a writer for the ghostwriting firm, Kevin Anderson & Associates. Prior to the dot.com crash he also worked as a content editor/writer for several websites. He has been an NBA basketball fan for nearly 50 years.
Related to The NBA Story
Related audiobooks
ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports Rating: 2 out of 5 stars2/5Players: The Story of Sports and Money--and the Visionaries Who Fought to Create a Revolution Rating: 4 out of 5 stars4/5The Making of a Basketball Dynasty: Unreleased Interviews of LA Lakers Owners Dr. Jerry & Jeanie Buss Rating: 0 out of 5 stars0 ratingsThe Cap: How Larry Fleisher and David Stern Built the Modern NBA Rating: 5 out of 5 stars5/5Billion-Dollar Ball: A Journey Through the Big-Money Culture of College Football Rating: 4 out of 5 stars4/5Hoop Innovators:: The Pioneering Visionaries Who Changed the Game of Basketball Rating: 0 out of 5 stars0 ratingsThe Capital of Basketball: A History of DC Area High School Hoops Rating: 0 out of 5 stars0 ratingsDennis Murphy: The Visionary Promoter Who Changed All Sports Forever Rating: 0 out of 5 stars0 ratingsBetaball: How Silicon Valley and Science Built One of the Greatest Basketball Teams in History Rating: 4 out of 5 stars4/5Beyond Broadway Joe: The Super Bowl TEAM That Changed Football Rating: 4 out of 5 stars4/5Future Value: The Battle for Baseball's Soul and How Teams Will Find the Next Superstar Rating: 4 out of 5 stars4/5Built to Lose: How the NBA's Tanking Era Changed the League Forever Rating: 5 out of 5 stars5/5ShowTime Lakers: The Rise Of The Los Angeles Lakers And The Making Of A Basketball Dynasty: (Unabridged) Rating: 0 out of 5 stars0 ratingsOvertime: Jim Harbaugh and the Michigan Wolverines at the Crossroads of College Football Rating: 4 out of 5 stars4/5Bracketology: March Madness, College Basketball, and the Creation of a National Obsession Rating: 3 out of 5 stars3/5Seventeen and Oh: Miami, 1972, and the NFL's Only Perfect Season Rating: 0 out of 5 stars0 ratingsTotal Access: A Journey to the Center of the NFL Universe Rating: 5 out of 5 stars5/5In the Name of the Father: Family, Football, and the Manning Dynasty Rating: 4 out of 5 stars4/5Curveball: How I Discovered True Fulfillment After Chasing Fortune and Fame Rating: 4 out of 5 stars4/5Belichick: The Making of the Greatest Football Coach of All Time Rating: 4 out of 5 stars4/5America's Game: The NFL at 100 Rating: 4 out of 5 stars4/5Wish It Lasted Forever: Life with the Larry Bird Celtics Rating: 5 out of 5 stars5/5COVID Curveball: An Inside View of the 2020 Los Angeles Dodgers World Championship Season Rating: 5 out of 5 stars5/5Toe Blake: Winning Is Everything Rating: 0 out of 5 stars0 ratingsGame of Edges: The Analytics Revolution and the Future of Professional Sports Rating: 3 out of 5 stars3/5Smart, Wrong, and Lucky: The Origin Stories of Baseball's Unexpected Stars Rating: 5 out of 5 stars5/5Blood in the Garden: The Flagrant History of the 1990s New York Knicks Rating: 5 out of 5 stars5/5Golden: The Miraculous Rise of Steph Curry Rating: 4 out of 5 stars4/5Willie Mays: The Life, The Legend Rating: 4 out of 5 stars4/5The Midrange Theory: Basketball's Evolution in the Age of Analytics Rating: 5 out of 5 stars5/5
Corporate & Business History For You
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5The Fund: Ray Dalio, Bridgewater Associates, and the Unraveling of a Wall Street Legend Rating: 4 out of 5 stars4/5Good to Great Rating: 5 out of 5 stars5/5Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company Rating: 4 out of 5 stars4/5Franchise: The Golden Arches in Black America Rating: 4 out of 5 stars4/5Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money Rating: 4 out of 5 stars4/5DisneyWar Rating: 5 out of 5 stars5/5The Raging 2020s: Companies, Countries, People - and the Fight for Our Future Rating: 5 out of 5 stars5/5Pharma: Greed, Lies, and the Poisoning of America Rating: 4 out of 5 stars4/5American Icon: Alan Mulally and the Fight to Save Ford Motor Company Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Game Wizards: The Epic Battle for Dungeons & Dragons Rating: 5 out of 5 stars5/5Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys Rating: 5 out of 5 stars5/5Amazon Unbound: Jeff Bezos and the Invention of a Global Empire Rating: 5 out of 5 stars5/5Grinding It Out: The Making of McDonald's Rating: 4 out of 5 stars4/5Team Rodent: How Disney Devours the World Rating: 4 out of 5 stars4/5Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It Rating: 5 out of 5 stars5/5The Pixar Touch: The Making of a Company Rating: 5 out of 5 stars5/5Driven: The Race to Create the Autonomous Car Rating: 5 out of 5 stars5/5More Money Than God: Hedge Funds and the Making of a New Elite Rating: 4 out of 5 stars4/5Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone Rating: 4 out of 5 stars4/5Barbarians at the Gate Rating: 4 out of 5 stars4/5The Hidden History of Monopolies: How Big Business Destroyed the American Dream Rating: 4 out of 5 stars4/5House of Cards: A Tale of Hubris and Wretched Excess on Wall Street Rating: 4 out of 5 stars4/5Barbarians at the Gate: The Fall of RJR Nabisco Rating: 5 out of 5 stars5/5
Reviews for The NBA Story
1 rating0 reviews