ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

Written by Keith Hollihan and Anthony F. Smith

Narrated by L.J. Ganser

So, how did the ESPN we know today succeed? Thirty years ago, ESPN may have been the biggest sports story not to make the front page, but the even bigger story, a story that remains untold, is how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace. The best organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, youre going to get better organizational performance and engender higher levels of commitment and sweat. Sweat isn't just on the screen at ESPN, it's a part of the everyday hard work at the company. Readers will learn about: The engaging beginning of ESPN- from underated startup to major industry player The strength of the sports-fanatic corporate culture at ESPN. Innovative leadership that blurs the lines between work and play. Expansion of the brand Insider stories This book explores the dedication to excellence, and most importantly sports, that makes ESPN a success.

• Language: English
• Publisher: Ascent Audio
• Release date: Jul 20, 2020
• ISBN: 9781663704078

Keith Hollihan

KEITH HOLLIHAN has worked as a business analyst and a ghostwriter. He has travelled widely and lived in Japan, Canada and the Czech Republic. A Canadian, he now lives with his wife and sons in St. Paul, Minnesota. Flagged Victor is his second novel, following the acclaimed The Four Stages of Cruelty. WEB: keithhollihan.com TWITTER: @KeithHollihan