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  • Los Angeles Times

    ESPN and Fox bet on sports wagering. But will they go all in?

    by Ryan Faughnder, Stephen Battaglio, Los Angeles Times Oct 12, 2021 6 minutes

    Television sports used to acknowledge betting on games with a wink and a nod. Veteran sportscaster Brent Musburger was known for using the term “my guys in the desert” — a reference to Las Vegas gamblers — signaling to viewers that wagering information was coming.

    According to Musburger’s nephew Brian Musburger, chief executive of Las Vegas-based betting channel Vegas Stats & Information Network (VSiN), the broadcaster’s signature line “you’re looking live” was a way to tell viewers to observe the weather conditions in the stadium before betting the over-under for total number of points.

    But he could not use actual point spreads, even when he was sitting alongside odds maker Jimmy “The Greek” Snyder in the studio for the CBS Sports pregame show “NFL Live” in the 1970s and ’80s. The NFL wanted no part of the action that was a driving factor for interest in their games, and the league’s TV partners abided by it.

    “They would have to say, ’I think they can win by

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