DISCOVERING WHAT MAKES ATHLETES TICK

Jaymee Messler worked her way up from being an assistant in the fast-talking, male-dominated world of sports management to becoming the secret weapon behind Derek Jeter’s media platform, the Players’ Tribune. After she’d spent 12 years at Excel Sports Management—where she and the Yankees star, a client, found each other—the two teamed up to hatch the platform, which is dedicated to publishing first-person stories by athletes. Says Jeter of his partner: “A lot of people said starting a new media company was a crazy idea, and many thought we would fail. Jaymee is a true entrepreneur. She is someone who believes strongly in her vision and has pursued it fearlessly.” Since the Tribune’s founding