SHARING THE PITCH
The growing popularity of the United Soccer League (USL) hasn’t gone unnoticed in baseball, as more than a handful of current baseball ownership groups have become USL owners, enjoying the success that comes from the synergies of two community-first sports franchises, along with the differences that keep both organizations sharp.
“For me, it was both a love of soccer and that experience being so rewarding,” says Jeff Logan, part of the ownership groups for both the Birmingham Barons baseball team and the USL Championship’s Birmingham Legion FC. “I want to do this as part of giving back to the community.”
From Birmingham to Memphis or Omaha to Tampa, dual sport owners enjoy the benefits of ever-increasing synergies between baseball and soccer while reaping the ever-increasing soccer club valuations, access to a younger demographic soccer brings, increased corporate sales and sponsorship
