Audiobook6 hours
AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
Written by A.K. Pradeep, Andrew Appel and Stan Sthanunathan
Narrated by Graham Rowat
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
Get on board the next massive marketing revolution
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)-twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here-whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power.
More than a simple primer on the technology, this book goes beyond the "what" to show you the "how": How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)-twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here-whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power.
More than a simple primer on the technology, this book goes beyond the "what" to show you the "how": How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.
Related to AI for Marketing and Product Innovation
Related audiobooks
Artificial Intelligence for Marketing: Practical Applications Rating: 4 out of 5 stars4/5Captivology: The Science of Capturing People's Attention Rating: 4 out of 5 stars4/5Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Rating: 5 out of 5 stars5/5The Innovation Ultimatum: How Six Strategic Technologies Will Reshape Every Business in the 2020s Rating: 5 out of 5 stars5/5AI Ethics Rating: 4 out of 5 stars4/5Architects of Intelligence: The truth about AI from the people building it Rating: 5 out of 5 stars5/5Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World Rating: 5 out of 5 stars5/5Artificial You: AI and the Future of Your Mind Rating: 4 out of 5 stars4/5Artificial Intelligence Basics: A Non-Technical Introduction Rating: 5 out of 5 stars5/5Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated Rating: 4 out of 5 stars4/5Tech Trends in Practice: The 25 Technologies that are Driving the 4th Industrial Revolution Rating: 5 out of 5 stars5/5WTF?: What's the Future and Why It's Up to Us Rating: 4 out of 5 stars4/5Meaningful: The Story of Ideas That Fly Rating: 4 out of 5 stars4/5The Formula: How Algorithms Solve all our Problems... and Create More Rating: 4 out of 5 stars4/5Digital Disruption: Unleashing the Next Wave of Innovation Rating: 3 out of 5 stars3/5Trustworthy AI: A Business Guide for Navigating Trust and Ethics in AI Rating: 0 out of 5 stars0 ratingsData Smart: Using Data Science to Transform Information into Insight Rating: 4 out of 5 stars4/5The Myth of Artificial Intelligence: Why Computers Can't Think the Way We Do Rating: 5 out of 5 stars5/5How to Hack Humans: Storytelling for Startups Rating: 0 out of 5 stars0 ratingsAIQ: How People and Machines Are Smarter Together Rating: 5 out of 5 stars5/5Doing AI: A Business-Centric Examination of AI Culture, Goals, and Values Rating: 0 out of 5 stars0 ratingsPredictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Rating: 4 out of 5 stars4/5Artificial Intelligence in Marketing Rating: 2 out of 5 stars2/5Smart Business: What Alibaba's Success Reveals about the Future of Strategy Rating: 0 out of 5 stars0 ratings
Computers For You
Algorithms to Live By: The Computer Science of Human Decisions Rating: 4 out of 5 stars4/5Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Rating: 4 out of 5 stars4/5The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution Rating: 4 out of 5 stars4/5The Death of Expertise: The Campaign Against Established Knowledge and Why it Matters Rating: 4 out of 5 stars4/5How to Do Nothing: Resisting the Attention Economy Rating: 4 out of 5 stars4/5Elon Musk Rating: 5 out of 5 stars5/5A Hacker's Mind: How the Powerful Bend Society's Rules, and How to Bend them Back Rating: 4 out of 5 stars4/5Cybersecurity For Dummies Rating: 4 out of 5 stars4/5The Cuckoo's Egg: Tracking a Spy Through the Maze of Computer Espionage Rating: 5 out of 5 stars5/5Bored and Brilliant: How Spacing Out Can Unlock Your Most Productive and Creative Self Rating: 4 out of 5 stars4/5The New New Thing: A Silicon Valley Story Rating: 4 out of 5 stars4/5Artificial Intelligence For Dummies Rating: 4 out of 5 stars4/5The Dark Net: Inside the Digital Underworld Rating: 4 out of 5 stars4/5The Sentient Machine: The Coming Age of Artificial Intelligence Rating: 4 out of 5 stars4/5The Emperor's New Mind: Concerning Computers, Minds, and the Laws of Physics Rating: 4 out of 5 stars4/5Alone Together: Why We Expect More from Technology and Less from Each Other Rating: 4 out of 5 stars4/5T-Minus AI: Humanity's Countdown to Artificial Intelligence and the New Pursuit of Global Power Rating: 4 out of 5 stars4/5Artificial Intelligence: The Insights You Need from Harvard Business Review Rating: 5 out of 5 stars5/5Quantum Computing: The Transformative Technology of the Qubit Revolution Rating: 5 out of 5 stars5/5Automating Inequality: How High-Tech Tools Profile, Police, and Punish the Poor Rating: 4 out of 5 stars4/5The Art of Social Media: Power Tips for Power Users Rating: 4 out of 5 stars4/5Computational Thinking Rating: 4 out of 5 stars4/5iWoz: How I Invented the Personal Computer and Had Fun Along the Way Rating: 4 out of 5 stars4/5The Year in Tech, 2023: The Insights You Need from Harvard Business Review Rating: 4 out of 5 stars4/5Business Intelligence For Dummies Rating: 4 out of 5 stars4/5Social Engineering: The Science of Human Hacking 2nd Edition Rating: 5 out of 5 stars5/5
Reviews for AI for Marketing and Product Innovation
Rating: 4.5 out of 5 stars
4.5/5
2 ratings0 reviews