Audiobook10 hours
Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
Written by Douglas B. Laney
Narrated by Douglas B. Laney and Tim Andres Pabon
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.
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Reviews for Infonomics
Rating: 4.666666666666667 out of 5 stars
4.5/5
6 ratings1 review
- Rating: 5 out of 5 stars5/5If data is an asset, why don’t businesses value it as such? Why don’t we apply the same economics principles that we use with other assets to guide how we make decisions to curate, protect and leverage the value? I found Laney’s arguments and recommendations compelling. They’re already influencing how I think about the future of data and analytics as a source of multiple opportunities.