Audiobook11 hours
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
Written by Eric Siegel
Narrated by Steven Menasche
Rating: 4 out of 5 stars
4/5
()
About this audiobook
Award-winning | Used by over 30 universities | Translated into 9 languages
An introduction for everyone. In this rich, fascinating - surprisingly accessible - introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.
Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.
Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.
How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.
Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.
In this lucid, captivating introduction - now in its Revised and Updated edition - former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction:
How does predictive analytics work? This jam-packed audiobook satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more.
A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it - or consumed by it - get a handle on the power of Predictive Analytics.
An introduction for everyone. In this rich, fascinating - surprisingly accessible - introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.
Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.
Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.
How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.
Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.
In this lucid, captivating introduction - now in its Revised and Updated edition - former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction:
How does predictive analytics work? This jam-packed audiobook satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more.
A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it - or consumed by it - get a handle on the power of Predictive Analytics.
Related to Predictive Analytics
Related audiobooks
Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight Rating: 4 out of 5 stars4/5Data Smart: Using Data Science to Transform Information into Insight Rating: 4 out of 5 stars4/5Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses Rating: 3 out of 5 stars3/5Big Data: Mining and Measuring Big Data for Information and Intelligence Rating: 5 out of 5 stars5/5Keeping Up with the Quants: Your Guide to Understanding and Using Analytics Rating: 4 out of 5 stars4/5Big Data at Work: Dispelling the Myths, Uncovering the Opportunities Rating: 4 out of 5 stars4/5Win with Advanced Business Analytics: Creating Business Value from Your Data Rating: 4 out of 5 stars4/5Data Driven Business Transformation: How Businesses Can Disrupt, Innovate and Stay Ahead of the Competition Rating: 5 out of 5 stars5/5Deep Learning: Guide to Machine Learning and Artificial Intelligence Rating: 5 out of 5 stars5/5Big Data Analytics: Turning Big Data into Big Money Rating: 2 out of 5 stars2/5Data Science Rating: 4 out of 5 stars4/5The Deciding Factor: The Power of Analytics to Make Every Decision a Winner Rating: 3 out of 5 stars3/5Machine Learning: Understanding Big Data, Text Analytics, and Deep Learning Rating: 5 out of 5 stars5/5Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking Rating: 5 out of 5 stars5/5Strategic Analytics: The Insights You Need from Harvard Business Review Rating: 4 out of 5 stars4/5The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits Rating: 4 out of 5 stars4/5Big Data: How New Data and the Internet Help Us Analyze Everything Rating: 5 out of 5 stars5/5Advanced Analytics and AI: Impact, Implementation, and the Future of Work Rating: 4 out of 5 stars4/5Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value Rating: 0 out of 5 stars0 ratingsBig Data: Analytics in Revolution for Business and Science Rating: 5 out of 5 stars5/5Delivering Business Analytics: Practical Guidelines for Best Practice Rating: 0 out of 5 stars0 ratingsData as a Product: A Comprehensive Guide on How to Use the Full Value of Data Rating: 5 out of 5 stars5/5Machine Learning: Artificial Intelligence and Deep Learning in a Big Data Driven Society Rating: 5 out of 5 stars5/5Building Analytics Teams: Harnessing analytics and artificial intelligence for business improvement Rating: 0 out of 5 stars0 ratingsArtificial Intelligence for Marketing: Practical Applications Rating: 4 out of 5 stars4/5Data Science For Dummies: 2nd Edition Rating: 4 out of 5 stars4/5Advances in Financial Machine Learning Rating: 5 out of 5 stars5/5Deep Learning: Guide for Machine Learning, Neural Networks, and Data Analytics Rating: 4 out of 5 stars4/5Architects of Intelligence: The truth about AI from the people building it Rating: 5 out of 5 stars5/5The AI Advantage: How to Put the Artificial Intelligence Revolution to Work Rating: 4 out of 5 stars4/5
Marketing For You
Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5The Predictably Irrational Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5
Reviews for Predictive Analytics
Rating: 4.026315842105263 out of 5 stars
4/5
38 ratings2 reviews
- Rating: 1 out of 5 stars1/5wast book, wast of time. just some of his thoughts. does not know about the subject.
- Rating: 5 out of 5 stars5/5Just wanted to re-use this - I'm being predicted every day and now I know how! We obviously knowing that Big Data is everywhere - analyzing our behavior in order to determine our future behavior and therefore accurately select which advertisements to send us!This book organizes analytics methods as complementary practice areas - showing how to select amongst them for your personal objectives at the end! A pretty nice “Modus Operandi” for several decades … Thanks again to Eric for writing this book around subjects that anyone can understand and for sure learn for rehearsal as needed … March, 4 - 2013