Creative Memories: The 10 Timeless Principles Behind the Company that Pioneered the Scrapbooking Industry

Written by Cheryl Lightle

Narrated by Anna Fields

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A Wall Street Journal and BusinessWeek best seller, Creative Memories is the motivational true story of Cheryl Lightle, cofounder of one of the top direct selling companies in the United States. A treasure trove of smart business advice for entrepreneurs, this insightful account reveals the 10 guiding principles that Lightle used to create her scrapbooking empire. These essential leadership lessons can help you make sound business decisions, to grow and to prosper.

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Business

LanguageEnglish

PublisherMcgraw-Hill Audio

Release dateJul 26, 2004

ISBN9780071473392

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Cheryl Lightle

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This One Goes to 11: "Great brands don't chase customers; customers chase great brands." - Gary Friedman, CEO Restoration Hardware We are on to #7 ("Memorable") in Steve's 8 Essentials of Remarkable Retail framework. Being Memorable is critical to not simply offering a slightly better version of mediocre and competing relentlessly on discounts. Done right, it is the key to long-term growth, profits and customer loyalty. In unpacking this essential we discuss how to own the "real estate of the mind," and what we mean when we talk about "experience" as something other than the latest bright shiny object. Drawing on key take-aways from Steve's book we define the six characteristics of memorable and discuss case studies that illustrate the various ways leading retailers are implementing memorable strategies including mega-brands like RH, Nordstrom, Nebraska Furniture Mart and Amazon, along with "special not big" retailers such as Franklin BBQ and Blue Star Donuts.
Podcast episode
This One Goes to 11: "Great brands don't chase customers; customers chase great brands." - Gary Friedman, CEO Restoration Hardware We are on to #7 ("Memorable") in Steve's 8 Essentials of Remarkable Retail framework. Being Memorable is critical to not simply offering a slightly better version of mediocre and competing relentlessly on discounts. Done right, it is the key to long-term growth, profits and customer loyalty. In unpacking this essential we discuss how to own the "real estate of the mind," and what we mean when we talk about "experience" as something other than the latest bright shiny object. Drawing on key take-aways from Steve's book we define the six characteristics of memorable and discuss case studies that illustrate the various ways leading retailers are implementing memorable strategies including mega-brands like RH, Nordstrom, Nebraska Furniture Mart and Amazon, along with "special not big" retailers such as Franklin BBQ and Blue Star Donuts.
byRemarkable Retail
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Navigating the Startup Landscape with Wil Schroter
Podcast episode
Navigating the Startup Landscape with Wil Schroter
byMarketing Legends
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3 Big Mistakes Leaders Make When Delegating |Amy Porterfield
Podcast episode
3 Big Mistakes Leaders Make When Delegating |Amy Porterfield
byBusiness Accelerator
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27. Break Free From Societal Limitations: Use Your Innate Spiritual Gifts for Business Success With Lyrik Fryer
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27. Break Free From Societal Limitations: Use Your Innate Spiritual Gifts for Business Success With Lyrik Fryer
byPlenty with Kate Northrup
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The Simple Truth About Successful Marketing with Kaye King - 195: Kaye King has had a long career in marketing, working for big brands like Kenco, Hilton and the Nationwide Building society. But when she left her corporate job to start up her own marketing consultancy, she found so many myths around marketing for...
Podcast episode
The Simple Truth About Successful Marketing with Kaye King - 195: Kaye King has had a long career in marketing, working for big brands like Kenco, Hilton and the Nationwide Building society. But when she left her corporate job to start up her own marketing consultancy, she found so many myths around marketing for...
byThe Speaking Club: Mastering the Art of Public Speaking
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