Lockdowns have had a lasting impact on our beauty routines. Not only are more women happily embracing their greys, a quarter of Brits feel less pressure to get nail, lash or eyebrow treatments, while 30 per cent of us are prioritising self-care more than we did before the pandemic. And the big brands are taking note.
‘There has been a considerable, consumer-led shift within the beauty industry from “how does this product make me look” to “how does this product make me feel”,’ says Kristal). It’s an area of interest that’s backed by science, too. ‘Developments in the field of psychodermatology mean our understanding of the brain-skin connection is growing,’ she adds. ‘Mirroring our mood, stress is reflected in the health of our skin, and increasing inner calm brings visible results to our complexion.’
