Commentary: The processed food industry makes us desperate to lose weight — and then profits from it
In 2020 the diet app Noom surged in popularity, one example of a new — arguably more mindful — era in diet trends. It generated approximately $400 million in revenue that year and has expectations of a $10 billion stock offering.
Today, millions of Americans have paid Noom an average of $24 a month for help in losing weight and managing diabetes and stress. Despite its holistic messaging, Noom is a new entrant into an old diet industry
