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  • NZ Marketing

    TAKING THE LONG ROAD

    Sep 16, 2018 2 minutes

    The Challenge

    Subaru and Barnes, Catmur & Friends Dentsu’s relationship started back in 1996 when Subaru New Zealand was in the midst of a major crisis. Sales had collapsed and millions of dollars of losses were piling up. The marque was near to closing its doors and Subaru’s international owners stepped in, firing both the senior management and incumbent agency.

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