NOW WITH ADDED PROTEIN
Much like sheet masks and the return of Queer Eye, you may feel like the modern ubiquity of protein has crept up on you. If it started with the parade of eating plans preaching the benefits of prioritising protein – Atkins, Dukan, Paleo – we suspect it was cemented by a social feed filled with artfully shot oats and eggs. Now, the stuff that was once the chalky preserve of gym bags is sexier than a Diet Coke window cleaner.
Take a stroll down any snack aisle and you’ll see protein everywhere. Between 2010 and
