Can Fast Fashion And Sustainability Be Stitched Together?
Spanish retailer Zara pledges to use nearly all sustainable materials by 2025. But is it possible for a fast-fashion brand, that churns out 500 new designs per week, to truly be sustainable?
As a fashion brand, Zara has made a name for itself by democratizing the latest clothing styles for consumers at an affordable price. But the rapid pace of that trend-driven business model, known as "fast fashion," can come at high environmental and social costs.
Last week, Zara's parent company, Inditex, announced its plans to grow more sustainable.
The fast-fashion giant pledged that by 2025, all of its eight brands will only use
