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  • Los Angeles Times

    High fashion is finally going fur-free, sustainable and ethically sourced. Why now?

    by Adam Tschorn, Los Angeles Times Aug 13, 2019 6 minutes

    When Paris-based luxury conglomerate LVMH announced its new partnership with Stella McCartney last month, many of the specific details were kept under wraps, but one of the biggest - specifically what made the eco-conscious, London-based fashion designer an attractive partner in the first place - was not one of them.

    "A decisive factor was that she was the first to put sustainability and ethical issues on the front stage, very early on, and built her (h)ouse around these issues," LVMH Chairman and CEO Bernard Arnault said in the announcement. "It emphasizes LVMH Group's commitment to sustainability."

    That move came on the heels of last month's Ralph Lauren announcement of a slate of ambitious do-gooder goals including using 100% sustainably sourced key materials by 2025, increasing female representation in factory management by 25% in the same time frame, and having greenhouse gas reduction targets in place by the end of next year.

    The month before that, it was French luxury

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