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    Retailers add mobile checkout, other features to get more holiday shoppers into stores

    by James F. Peltz, Los Angeles Times Nov 21, 2018 4 minutes

    Major retailers are arming to do battle with internet mega-merchants during this crucial holiday shopping season using a key new strategy: Be less annoying.

    Forced to adapt to the steady incursion of online spending, brick-and-mortars are implementing features to draw more shoppers and gain market share as the buying reaches full force this Thanksgiving weekend.

    Heavy price-cutting alone no longer, well, cuts it when consumers know they can avoid the holiday crowds by shopping online. So some retailers are addressing a few of the most bothersome aspects of hitting the malls, such as standing in long lines and lugging home heavy packages.

    Retailers including Target Corp., Walmart Inc. and Macy's have introduced "skip-the-line" technology,

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