Retailers have been competing over fast, convenient delivery for years. Next up? Returns.
CHICAGO - Buying something online takes a single click. Returning it? That's not so seamless.
A growing number of online retailers, from e-commerce giant Amazon to small apparel and footwear brands, are teaming up with bricks-and-mortar chains to try to make returns less of a hassle - or at least no worse than a return to a traditional store.
"If people can't see it or touch it (when they first buy it), they want the option to return it," said Scott Rankin, principal at KPMG Strategy in the retail sector, of online purchases. "Sometimes, they want to do it in a physical store because it's just easier."
With the holidays fast approaching, in-store returns programs are about
