Los Angeles Times

Retailers' holiday push is earlier, harder this year

Most consumers haven't bought their Thanksgiving turkey yet, but it's already the holiday shopping season in the minds of many retailers.

Wal-Mart, Target and others are aggressively advertising holiday specials online and in stores to get a jump on the spending spree that remains a key contributor to merchants' financial health.

Although Black Friday remains a big shopping day, its importance has been eroded by ever-earlier bargains, the growing clout of online shopping and retailers' fear that the other guys are

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