Shh! These Quiet Food Videos Will Get Your Senses Tingling
A growing number of food videos aim to trigger ASMR — Autonomous Sensory Meridian Response, or pleasing sensations in the brains of some viewers — by focusing on sounds like chopping and stirring.
Shhhhh! Come closer. A little bit closer. There you go. That's better. There's a growing food trend we want to tell you about, but it's being done in hushed whispers by video bloggers known as ASMRists.
Look away, folks with misophonia. These aren't your mama's cooking videos intended to teach you a new recipe. Instead, these are meant for viewers who experience ASMR, which stands for Autonomous Sensory Meridian Response. They're videos created to trigger pleasing tingling sensations in the brains of some viewers by focusing on specific sounds like crinkling, chopping, sautéing and stirring. Intense eating sounds like slurping, swallowing, chewing or crunching do the trick for others.
