Inc.

COOKING UP NEW RECIPES FOR AN OLD FAVORITE

NEIL GRIMMER He’s obsessed with the intersection of food, biology, and technology. And Campbell’s is bankrolling him.

NEIL GRIMMER IS A FAN of Andy Warhol’s Campbell’s Soup Cans. Also, he grew up eating Campbell’s soup. As of three years ago, says Grimmer, that was pretty much the sum total of what he knew about Campbell’s. So he was surprised when, in 2013, his investment bankers suggested that the famous but struggling soup company from Camden, New Jersey, might be interested in buying his Emeryville, California–based baby-food

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